travelandleisureindia.inwith local artisans who use
traditional colours derived from
vegetables, flowers, and plants.
Can luxury and sustainability go
hand-in-hand?
The fashion industry is evolving.
The process needs contribution
from both, consumers and brands.
Customers are beginning to make
more environmentally-conscious
decisions in their shopping patterns.
This cultural shift goes far beyond
owning something ‘expensive,’ and
is more about experiencing a said
Association) is where the Grassroot
story began. After hearing their
stories, I was determined to find
a way to give these talented
women a way to attain economic
independence. Through this label,
we now create our clothing with
the help of artisans across India.
Through intelligent design
intervention, we bring these crafts
into mainstream fashion, making
them accessible to the public. This
provides the artisans employment,
and therefore, better livelihoods.Where does Indian fashion stand
on the global map today?
The Indian fashion industry is
evolving. Designers are keeping up
with new trends while adding their
own flair—expanding the scope of
what this industry has to offer.
Personally, my designs reflect
the use of Indian weaves and
techniques. Our vision is to address
the constantly evolving sartorial
needs of the global woman.‘luxury’—much like the timeless
Indian crafts that are perfected over
generations, allowing a sense of
uniqueness to the wearer.Where do you travel in India to
source fabrics?
We travel all over India. Our favourite
regions include Phulia in West Bengal,
Benaras, and Andhra Pradesh.What’s the story behind your
label, Grassroot?
Being introduced to the women of
SEWA (Self Employed Women’sI have clear memories
of my grandmother
taking me to the
Hawa Mahal market,
where I would try
making lac bangles
with local artisans.