The Grocer – 17 August 2019

(Barry) #1
Get the full story at thegrocer.co.uk 17 August 2019 | The Grocer | 9

Elena Cherubini
Scottish premium soup
and shellfish producer
The Hebridean Food Co
is seeking crowdfunded
cash to branch out into
high-end ready meals.
The company is look-
ing to raise £200k on
Crowdcube in exchange
for a 10.35% stake, valu-
ing the brand at £1.7m.
It plans to use the cash
raised for equipment pur-
chases to scale up pro-
duction and to cover
marketing costs associ-
ated with the upcoming
launch of a range of pre-
mium ready meals, after
securing an agreement
with Lidl to stock the
products in its Scottish
stores from January.
The business said it
was also in “advanced


The Hebridean Food


Co turns to crowd for


ready meal support


talks” with other retailers
to secure listings for the
meals, which will include
a number of traditional
dishes.
“We wanted the ready
meals to speak about
who we are so, where we
can, we want them to be
as Scottish as possible,”
said founder Douglas
Stewart. “That’s where
we have had success with
the supermarkets.”

Additional funding
would be used to extend
the brand’s fresh soup
range – currently avail-
able in Sainsbury’s,
Morrisons, Aldi and Lidl


  • after signing an own-
    label deal with a “major
    supermarket” to provide
    500k units of soup per
    year from September.
    Discussions are ongo-
    ing with other three UK
    supermarkets to secure
    listings of both own-label
    and branded soups.
    The Hebridean Food
    Co claims to have grown
    turnover by 172% in the
    past year, with revenues
    of £273k in the 12 months
    to April 2019. It forecasts
    sales of £1.4m by the
    end of FY2020, having
    already secured 60% of
    its target to date.


Lidl has agreed to stock the
meals in its Scottish stores

Blue Skies supplies fresh
fruit, juice and ice cream

Fresh fruit, juice and
ice cream supplier Blue
Skies has been develop-
ing longer-life products
to mitigate the effects of a
no-deal Brexit, according
to newly filed accounts.
The company saw prof-
its quadruple to £4.3m
from £1.1m on the back of
rising sales in the year to
30 December.
Turnover rose 8% to
£108.4m, largely driven
by increased sales in
Europe, to £103.7m from
£95.2m. Revenues from
Blue Skies’ rest of the
world operations, how-
ever, fell 11% to £4.7m.


Blue Skies looks to mitigate no-


deal Brexit with longer-life NPD


Founded in 1997 in
Ghana by Anthony Pile,
Blue Skies was set up to
supply fresh-cut African
fruit to retailers overseas.
Given its exposure to
the export market, mit-
igating the potential
impact of Brexit is crucial

for the brand, which has
been focusing on the
development of “longer-
life products that can
reach far-flung markets”
to address the challenges
posed by increased con-
trols at ports.
“A no-deal Brexit or a
very hard Brexit consid-
erably concern our busi-
ness,” said chief sales
and marketing officer
Hugh Pile. “Being short-
life, and reliant on effi-
cient and smoothly run
logistics, our business
would be threatened
if we were to face any
delays at borders.”

US investors were buoyed by Walmart beating
second quarter earnings forecasts, but the out-
look for Asda in the UK was more sobering amid
rock bottom consumer confidence.
Parent company Walmart reported 0.5% like-
for-like sales growth for Asda, excluding petrol,
for the period 1 April to 30 June 2019, compared
with a decline of 1.1% in the previous quarter.
However, the period included the benefit of a late
Easter and means Asda recorded a 0.3% like-for-
like fall in sales in the first half of the year.
Asda CEO Roger Burnley said the lowest con-
sumer confidence levels for six years, wet weather
and lack of blockbuster sporting events this sum-
mer meant non-food had endured a “challenging”
period. “However, we’re satisfied that our food
business has continued to perform well and our
online growth is outpacing the market,” he said.
Walmart itself reported second-quarter earn-
ings that comfortably topped market expectations
as it raised its outlook for the full year. It posted a
2.8% rise in second-quarter same-store sales com-
pared to expectations of a 2.1% uplift.
The sales uplift led to Walmart upping its full-
year same-store sales forecast to between 2.5% to
3%, while earnings growth will be around zero
compared with analyst expectations of a 1.6%
year-on-year decline.
Walmart shares rose 6.5% in pre-market trading
on Thursday to $113.15, closing in on its all-time
share price high of $115.49 set in July.
Elsewhere, Carlsberg also upgraded its full-
year earnings expectations after strong revenue
growth and margin improvement in the first half
of the year.
The Danish brewing giant posted organic net
revenue growth of 4.2% in the period after sec-
ond-quarter revenues growth of 2.6%. Reported
net revenues were up 6.5% in the first half to
DKK33bn, helped by the impact of its Cambrew
acquisition and positive currency movements.
Carlsberg shares were up 5.3% to DKK1,000.
in Copenhagen by Thursday lunchtime.

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A S O N D J F M A M J J A
2018 2019

BREXIT FEARS
A no-deal Brexit or a very hard Brexit considerably
concern our business – Hugh Pile, Blue Skies chief sales
& marketing officer
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