18 | The Grocer | 17 August 2019 Get the full story at thegrocer.co.uk
analysis the grocer 33
Ronan Hegarty
Asda’s dominance
continues as it
claims sixth win
A
sda picked up a con-
vincing Grocer 33 pric-
ing win this week as it
racked up a sixth consecutive
v ictor y.
The Leeds-based retailer’s
£51.64 total was £4.63 cheaper
than Tesco, this week’s run-
ner-up. Of the 33 items on our
shopping list, Asda offered the
lowest price for 20 and was
exclusively cheapest on 13.
This included the organic
cucumber, grapes and Bertolli
olive spread. However, it was
a rollback offer on the Gillette
Olay gel that made the biggest
difference: Asda’s price was
reduced to £2 from £3.50, mak-
ing it £2 cheaper than Tesco.
Second-placed Tesco offered
the lowest price for 12 items
with five exclusively cheapest. It
was cheaper than its rivals this
week on the Diet Coke, honey-
dew melon, Napolina spaghetti,
Walkers French Fries and
Young’s basa fillets.
Asda and Tesco were the only
retailers this week where our
Average price Walkers French Fries variety pack, 12x18gTesco Walkers French Fries variety pack, 12x18g
Morrisons Walkers French Fries variety pack, 12x18g
Waitrose Walkers French Fries variety pack, 12x18g
Sainsbury’s Walkers French Fries variety pack, 12x18g
Asda Walkers French Fries variety pack, 12x18g
PRICE
£2.
CHANGE YOY
1p
CHANGE YOY
0.4%Average: £2.
YoY: –10p (–3.7%)
Weeks on offer: 24Average: £2.
Yo Y: 2p (0.8%)
Weeks on offer: 30Average: £2.
Yo Y: –12p (–4.7%)
Weeks on offer: 34Average: £2.
Yo Y: 10p (3.9%)
Weeks on offer: 38Average: £2.
YoY: 8p (3.2%)
Weeks on offer: 18basket was actually cheaper
than a year ago.
Morrisons claimed third
spot. At £57.55 it was £5.91 more
expensive than Asda, having
offered the cheapest price for
nine lines. It was exclusively
cheapest for the own-label fin-
ger rolls and quiche lorraine.
Along with Waitrose,
Morrisons had the most prod-
ucts on deal this week. Both
retailers had 13 promotions,
while Asda had 11, Tesco 10 and
Sainsbury’s just three.
Having picked up the first
two wins of the Grocer 33 year,
Sainsbury’s has struggled to
match its former merger part-
ner Asda of late. This week
Sainsbury’s came in £7.42 more
expensive than Asda at £59.06.
Sainsbury’s had nine cheap-
est products and was exclu-
sively cheapest for three.
Despite having the joint most
promotions, Waitrose came in
£11.14 more expensive than
Asda at £62.78. It had the lowest
price for three lines, but none
exclusively so.Asda was £2 cheaper for the Gillette Olay gel than nearest rival Tesco
Price & Promo History
SEE PRICE HISTORY FOR ALL 33 ITEMS
Gold members can view current and historic price and
promo details for all 33 products, plus meta-analysis
of promo mechanics, cashback and cheapest products
at thegrocer.co.uk/stores/the-grocer-33/prices52 W/E 10 AUGUST 201952 W/E 10 AUGUST 201952 W/E 10 AUGUST 201952 W/E 10 AUGUST 201952 W/E 10 AUGUST 201952 W/E 10 AUGUST 2019The Grocer 33 was conducted in association with Edge by Ascential. Trusted
by major FMCG manufacturers and retailers, Edge by Ascential (formerly
Brand View) is the UK’s largest provider of real-time price and promotion
tracking and analysis. Learn more and sign up for a 14-day free evaluation at
http://www.ascentialedge.com. Tel: 0844 357 9970 Email: [email protected]£3.£2.£1.£2.£1.£3.£2.£1.£3.£2.£1.£3.