The Grocer – 17 August 2019

Get the full story at thegrocer.co.uk 17 August 2019 | The Grocer | 33

Pug cakes for Mr Kipling: Premier

Foods has unveiled the latest

addition to its limited-edition Mr

Kipling cakes. The three-strong

Pug lineup comprises Whirls, Mini Batts and

Slices (rsp: £1) – all of which are available now in

Tesco. They will roll into other retailers at the end

of the month.

Rice Krispies Squares campaign: Kellogg’s is to

kick o the  rst push in  ve years for Rice Krispies

Squares. A £2m investment will include a TV ad

running from 26 August for  ve weeks.

Eos rolls out CBD skincare

lineup: Essex’s Eos Scienti c has

unveiled a luxury range of CBD-

infused skincare care products.

The  ve-strong Ambience Apothecary lineup

rolled into Boots this week, with variants includ-

ing Harmony & Calm Body Oil and Soothe &

Relieve Muscle Balm (rsps: £45-£60/50ml-200ml).

Whole Earth goes outdoors:

Whole Earth will run its “largest-

ever” outdoor and digital push

from 26 August. ‘One Jar, Endless

Possibilities’ will appear in railway and tube sta-

tions for six weeks across London and the south

east, backed by paid social media activity using

the #ItsNotJustForToast hashtag.

Plant-based jerky trio: Vegan ready meals startup

Plantifull Food Co has added plant-based jerky

made from fruit, vegetables and wheat pro-

tein. Hot Tomato, Teriyaki Pineapple and BBQ

Mushrooms (rsp: £2-£2.50/30g) were the  rst of

their kind in the UK, the brand claimed.

Snowdonia chutney quartet:

Snowdonia Cheese Company has

added a four-strong range of chut-

ney. Balsamic Caramelised

Onion; Fig & Apple; Pear, Date & Cognac; and

Spiced Tomato & Vodka (rsp: £2.60/100g-114g)

will go on sale in the autumn.

Hey Girls at Central England Co-op: Central

England Co-op has linked up with Hey Girls, the

social enterprise aimed at tackling period pov-

erty, to sell its environmentally friendly sanitary

pads and menstrual cups in selected stores.

Pure Bite lands at Morrisons:

Healthier snacking startup Pure

Bite has secured a major listing

with Morrisons for its range of

rice and nut clusters – six months a er being

acquired by Northern Ireland’s Tayto Group for an

undisclosed sum.

Nomo wins Waitrose listing: Chocolate startup

Nomo will roll its range of vegan and free-from

choc bars into 215 Waitrose stores from 19 August.

grocery digest

Daniel Selwood
Healthy eating brand
Whitworths is to make
its debut in ready meals
with a plant-based range
called Protein by Nature.
The six ambient SKUs
(rsp: £2.30/250g) o er a
variety of international
 avours and provide 20g
of protein per pack (8g
per 100g) through ingre-
dients such as pinto
beans, quinoa, wild rice
and wheatberries.
Low in sugar and
satfat, Mediterranean
Tabbouleh, Brazilian
Smoky Beans, Moroccan
Tagine, Indian Lentil
Dhal, Mexican Spicy
Grains and Vietnamese
Grains can be prepared
in two minutes.
Protein by Nature
marks Whitworths’  rst

Whitworths to debut

in ready meals with

ambient vegan range

time using beans, pulses

and grains – the brand

having made its mark

with dried fruit and nuts.

The new meals, which

join the brand’s port-

folio of snacking and

home-baking options,

contained “nutrient pow-

erhouses” and would

tap “huge consumer

trends around protein

and meat reduction” said

Whitworths marketing

director Phil Gowland.

“We needed to over-

come three clear barri-

ers: o er products that

are genuinely good for

you, rather than a prod-

uct masquerading as

healthy; keep it simple

and convenient; and

never compromise on

ta ste.”

A launch date and list-

ings for Protein by Nature

are yet to be con rmed,

but the range is likely to

 nd itself alongside the

likes of Mars’ new vege-

tarian Tasty Bites.

Whitworths’ NPD

comes a week a er it

unveiled Gloriously

Grown, a range of all-nat-

ural fruit and nut snacks

available in Sainsbury’s

as part of the retailer’s

Future Brands initiative.

Protein by Nature will

launch with six variants

Radnor Hills has

launched an online store

for shoppers.

The direct-to-consumer

service allows people to

order boxes of 12 or 24

bottles across Radnor’s

portfolio of plain,  a-

voured and functional

spring waters.

It also o ers the Powys

brand’s Fizz and Fruit

ranges for children, and

its Heartsease Farm

pressé lineup.

Prices range from

£13.46 to £17.52, with

free mainland UK deliv-

ery but no subscription

option.

Radnor Hills

unveils D2C

drinks store

Nespresso has worked with Swedish bicycle brand
Vélosophy to produce a bike made from recycled
aluminium co ee capsules. The limited-edition
Re:Cycle features a co ee pod-shaped bell and a
basket to hold on-the-go co ee cups. It is available
from Vélosophy at €1,290 (£1,195) plus shipping.

Cycle of life: the Nespresso pod bike

NUTRIENT POWERHOUSES

Protein by Nature will tap huge consumer trends around

protein and meat reduction – Phil Gowland, marketing

director, Whitworths