Elle UK - 09.2019

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The game-changer:EVA CHEN

Head of fashion partnerships at Instagram

Instagram is changing the way we consume fashion,

and Eva Chen is behind it all. She coached Karlie Kloss

and Pat McGrath on launching their Instagram accounts

before she even joined the company, and is the force

behind its shopping feature, which has us buying with the

tap of a finger. Chen’s power goes beyond her 1.2 million

followers: she advises emerging brands on how to et the

most out of Instagram, making them imm

ELLEPower List

The heir:

ANTOINE ARNAULT

Head of communications

and image at LVMH

The Arnaults – fashion’s most

influential family – own LVMH, the

world’s biggest maker of luxury

goods. And while father Bernard

became the third-richest person

in the world earlier this year, all

eyes are on eldest son and board

member Antoine who, along with

his sister Delphine, is one of two

heirs apparent to take over the

industry’s most powerful empire.

The innovator: SARA DECOU

CGI creator and co-founder of Brud

With 1.6 million followers, Miquela (the original

CGI model) is the world’s biggest virtual

influencer. But it’s 27-year-old Sara DeCou,

co-founder of LA-based creative agency

Brud, who is behind her success. DeCou

is responsible for forging a new era of fashion

and AI – from which there is no going back.

Eva Chen

Sara DeCou

Antoine Arnault and

Natalia Vodianova

NEW REALITY

DeCou (right) is

the talent behind

CGI model

Miquela (left)

NE

Arnault

s wife

lia

nova

g

ediately visible.

IN LIN

Antoine A

with his

Natal

Vodian