Elle UK - 09.2019

The pioneer:MARIA RAGA

CEO of Depop

While other platforms scramble to court Gen Z, no one is doing it as

successfully as Maria Raga – whose social shopping app Depop

has 13 million users, most of whom are under 26. Not only is she

transforming the way a new generation shops (tapping into their

relaxed views on ownership and interest in sustainability), she’s on

a mission to launch a generation of young entrepreneurs. Top sellers

can earn £3OO,OOO a year, making it more than just a side hustle.

The history-maker:RIHANNA

CEO of Fenty and Fenty Beauty

Ah... LVMH and Fenty – what a power couple. The

luxury conglomerate’s first original line since Christian

Lacroix in 1987. And the first LVMH label to be led

by a woman of colour. But the real power lies in the

fact that where Rihanna goes, sales follow. Most of

the musician’s wealth has come from her make-up

line, Fenty Beauty. Watch as her Midas touch takes

over the fashion world – and your wardrobe.

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The driving force:

ADESUWA

Model and filmmaker

Scouted while studying for a

chemistry degree, Adesuwa has

become a firm favourite with the likes

of Fendi, Chanel and Prada. She is

constantly driving the conversation

around representation: when her

agency warned her against wearing

her hair in dreadlocks, she did it

anyway and was booked to open

Coach’s 2O18 Cruise show. Oh,

she’s alsoprobablythe only model

who has done an internship at NASA.

THE DIRECTORS

Off-White’s

Virgil Abloh

with Fenty

founder Rihanna

MAKE A STAND

Adesuwa is a

driving force

for wider

representation

ELLEPower List

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Maria Raga

Adesuwa

Maria Raga

Virgil Abloh and Rihanna

Photography: Instagram/@mariadepop, Austin Hargraves/August Images.