Logistics Middle East – August 2019

http://www.logisticsmiddleeast.com

house in Jebel Ali Freezone for
global distribution, and we have
a mainland distribution centre
for the domestic market.”
Additional distribution cen-
tres in Uzbekistan and India
support this network in distrib-
uting to the Eastern European
and South Asian and Southeast
Asian markets while, surpris-
ingly, a logistics hub in the
Seychelles supports logistics
requirements for distribution in
East and Southern Africa. “We
have to operate a global foot-
print because these products
need to hit the market as soon
as possible,” says Ismatullaev.
“Nothing is stored in our ware-
houses for more than 30 days.”
In Dubai alone WDC is han-
dling more than 5,000 SKUs
on a daily basis and it’s logis-
tics setup reflects the unique
needs of each market in which
it operates. From Jebel Ali, for
example, WDC supplies the
UAE and Saudi Arabia, which

accounts for 33.2% of all beau-

ty products spending in the

GCC. Products are shipped

and flown from the USA to

Dubai, while in Uzbekistan

WDC relies on the rail net-

work because the country is

landlocked.

The aforementioned in-

crease in revenue in the first

four months of this year can

be attributed to this strategic

expansion across Africa and

East Asia, capitalising on the

fast-growing personal care

markets in both regions.

“Fueled by the growth in

China and innovations emerg-

ing from Japan and South Ko-

rea, populations across East

Asia are demanding access

to the latest in personal and

hair care products,” he says.

“We typically find consum-

ers here are proactive about

looking after their skin from

a young age and seeking out

new products. We success-

founder and CEO of Worldwide Khamid Ismatullaev, the

Distribution Center.

WORLDWIDE DISTRIBUTION SERVICES | COVER

23

handling more than 5,000 SKUs In Dubai alone WDC is

on a daily basis.

LOGISTICS MIDDLE EAST | AUGUST 2019