Logistics Middle East – August 2019

34 AUGUST 2019 | LOGISTICS MIDDLE EAST http://www.logisticsmiddleeast.com

FLEET OPERATIONS | MILE

Last mile and home deliveries are

one of the most sought out sectors

in the UAE, where there is still a great

deal of scope for automation. There

is a huge technological gap when it

comes to last mile deliveries for busi-

nesses of all sizes, according to Shawar Javed,

CEO and co-founder, Mile. “Consumers often

miss out on scheduled deliveries, or face delays

in receiving their orders while businesses have

limited to no control over their field force,” she

explains. “Typical modes of phone communica-

tion and paper based clipboard schedules are

simply antiquated.”

While field force in the GCC faces genuine opera-

tional challenges ranging from incorrect delivery ad-

dresses, or ability to notify customers or the office

of field conditions and so much more, it was within

this disconnect between businesses, field sales staff,

merchandisers, drivers and the consumer where Mile

was conceived. Mile provides an omni-channel unified

platform connecting businesses with field force, the

field force with end-consumers and the consumers

with both in real-time.

“Mile’s B2B2C platform embeds the power of real

time field force operations in the hands of relevant

users,” says Javed. “We’re empowering sales staff to

register new customers, request credit lines, cap-

ture exact customer locations and preferred delivery

schedules while on the move.” This makes it easier

to perform tasks like checking customer history and

BRIDGING

THE GAP

Mile’s B2B2C platform em-

beds the power of real time

Ë eld force operations in the

hands of relevant users”

SHAWAR JAVED, CEO AND CO-

FOUNDER, MILE

There is a huge technological gap

when it comes to last mile deliveries

in the GCC, and Mile is planning to

change that with the power of real

time field force operations

real-time tracking in the DC is^ Integration, automation and

not enough, it must extend to l eld force operations as well.

balances, while merchandisers can use Mile for re-

stocking shelves and taking orders at the right place

at the right time.

Head Office, Warehouse & Management can get

real time data that helps measure market needs and

make timely decisions. Quick view dashboards give

drill down capabilities for analysis and projections.

Mile native Android & iOS Driver Apps help Field

Sales Staff, Merchandisers and Drivers in their daily

schedules with fully optimized routes ensuring field

force efficiencies. Native Android & iOS Customer

facing white labeled apps provide ordering, tracking

and notification features as a standard.

“Businesses operating larger fleets face larger chal-

lenges, especially when the field operations go beyond

the delivery of goods,” says Javed. “There are a lot of

businesses that involve cash collection, returns and

van sales. This complicates the logistics operations

even further.”