HOTELIER MIDDLE EAST | August 2019 | Volume 18 Issue 08DESIGN
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of the treatments on off er is a
rhythmic spa ritual that captures
the spirit of Emirati Bedouin life,
against the soundtrack of the beat of
a Doumbek (Arabic goblet drum).
In terms of ambience, The Spa aims
to create experiences that appeal to
fi ve distinct senses – sight, sound,
smell, taste and philosophy.TREATMENTS
There are a total of nine treatment
rooms including a VIP suite with
an en-suite relaxation room
and outdoor relaxation area. All
feature treatment tables supplied
by Gharieni. In addition, the spa
is home to a hammam-style suite
along with two couple’s suites.
Inspired by the region, the spa’s
signature treatments are the
Nomadic Sensory and the Royal
Saff ron. Codner wants the spa
menu to evolve constantly and new
treatments will be introduced in the
next six months.DESIGN
The Spa, which features
uninterrupted views of the
Arabian Gulf, was designed
by SilverFox Studios based in
Singapore and the UK. According
to Codner, the fi rm was inspired
by natural colours refl ective of the
UAE’s landscape. The fi t out was
entrusted to Dubai-based PMQ.
One of The Spa’s standout features,
the company was tasked with
creating the otherworldly pods in
the relaxation area, allowing guests
to unwind in privacy.
The Spa is 2,000m^2 so it’s no
surprise that the treatment rooms
are larger than average. Speaking
about how this impacts ROI,
Codner said: “Our treatment
rooms focus on the luxury feel and
comfort of the guest, our guests
are more likely to return to us if
they have an incredible time with
us in rooms that are spacious and
extremely well designed.”The Spa was designed by
SilverFox Studios based in
Singapore and the UK.Treatment rooms feature
uninterrupted views of
the Arabian Gulf.The interiors are inspired by
desert colours and shapes.Dubai-based PMQ was
tasked with the fit-out.