Hotelier Middle East – August 2019

BRANDVIEW

HOTELIER MIDDLE EAST | August 2019 | Volume 18 Issue 08 53

Hydroplast is:

Water-soluble

Biodegradable

Compostable

Recyclable

Sustainable

Marine safe

EMAIL: [email protected] WEB: WWW.PURECOG.COM

choice. No more ripped bags as you
throw them in the trash.The unique
properties of Hydroplast means it
has advantages that far outweigh
those of plastic bags, especially when
used in the hospitality industry.
One such example is in the
processing of laundry in a hotel.
Rather than transporting soiled
sheets from bedrooms to the
washing rooms in laundry bags
which are emptied and refi lled
causing cross-contamination,
Hydroplast bags can be fi lled and
simply thrown in the washing
machine with the laundry where
they will disintegrate safely.
Economically, Hydroplast bags
also hit the mark. Even with all the
benefi ts that they provide, rather
than cost more than environment-
damaging plastic bags, they are
actually 5% cheaper on average.
One of the services provided by
Purecog is a sustainability audit
which will provide clients with
a strategy to use their resources
in a smarter way. They will
objectively evaluate and assess an
organisation’s plastic footprint
and highlight solutions for an

organisation to become more

effi cient, more sustainable and

lower operational costs. In the case

of one restaurant operator, that

5% saving counted for a lot when

multiplied across the 150,000

single-use plastic items they were

using each month – not to mention

the benefi t to the environment.

Hydroplast is just one of the

Purecog technological innovations

that saw parent company Pure

CE, the private equity circular

economy specialists, named as one

of 50 most innovative companies

to watch in 2019 by respected

Silicon Valley publication The

Silicon Review. The technology

plays its part in Purecog ’s

promise to positively impact an

organisation’s triple bottom-line:

People, planet and profit.

WIDER SOCIAL CHANGE

Hydroplast has come to the market

just in time. Across the world,

single-use plastics are being phased

out. Dubai International Airport

and Al Maktoum International

Airport have both promised to ban

everything from plastic cutlery to

shopping bags in consumer spaces

from January 2020.

Even whole countries are

following suit. New Zealand has

already banned single-use plastic

bags, while Canada has said it

will ban all single-use plastics by

2021. Numerous campaigns are
      taking place across the hospitality
      industry, whether in the removal
      of plastic straws, or delivery
      companies no longer providing
      cutlery, but the sector still lags
      behind in using a number of other
      single-use plastic items such as
      trash bags, piping bags, cling fi lm,
      gloves and aprons.
      Non-profi t UAE marine
      conservation AZRAQ has also
      championed the cause Hydroplast
      seeks to address. With 86% of
      turtle species and 44% of marine
      mammals estimated to have fed
      on plastic, huge change is needed
      to stem a global catastrophe. The
      World Economic Forum estimates
      that by 2050 there will be more
      plastic in the ocean than fi sh.
      For the planet and for your
      business, the benefi ts of Hydroplast
      speak for themselves.

Turtles and other marine life can confuse

plastic bags for jellyfish.