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Asos
The one to beat for affordable, fashion-led pieces, Asos has quickly become the go-to destination for 20-
somethings. With more than 80,000 branded and own-brand products on the site, the jewellery section
includes designers such as Vivienne Westwood, Wolf & Moon and Ted Baker.
Astley Clarke
London-based Astley Clarke design all their own collections in the studio above their boutique in a mews
street near Paddington. They also work with international guest designers who sell both collaborations with
the fine jewellers and their own ranges through the site. Don’t be deterred by the word “fine”; prices online
range hugely, from £30-£20,000, so if your budget’s at the lower end, it’s worth searching by price. This
site’s not as all-singing as some out there, but there are some good features. We particularly like the “Drop a
Hint” feature, which lets you email links of products you’re lusting after – perfect for when you know
exactly what you’d like to receive on your birthday.
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