The Hollywood Reporter – August 14, 2019

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THE HOLLYWOOD REPORTER 11 AUGUST 14, 2019


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Illustration by Agata Nowicka

↑ Film
Hunt Firestorm
Why Universal killed the
Jason Blum thriller p. 12
Digital
Netflix’s Game
Are Thrones creators worth
their rich deal? p. 22

$134.30 (+3 1 % )
ROKU (ROKU)
The streaming-media firm
announces that active users
surpass 30 million while
gross profit soars 47 percent
to $114.2 million in the most
recent quarter.

$3.32 (-37%)
ENTERCOM
COMMUNICATIONS (ETM)
The radio giant with a portfolio
of 235 stations cuts its quar-
terly dividend by 78 percent
in order to pay down debt and
repurchase shares.

to buy for $5 billion, only to be
rebuffed. One banker suggests
that Discovery Communications
might make the most sense, and
the John Malone-controlled com-
pany was floated as
a takeover target for
the combined CBS-
Viacom just a few
months ago. “Even a
merged CBS-Viacom
is still arguably quite sub-scale
compared to the other streaming
players,” notes Douglas Mitchelson
of Credit Suisse.
ViacomCBS also might have
the heft to merge with AMC
Networks, MGM or even Rupert
Murdoch’s sl i mmed- dow n Fox
Corp., but even if Bakish managed
to roll his soon-to-be-company
into all of those, the hodge-
podge’s enterprise value would
still be shy of today’s giants.
“A c o mb i n e d C B S -V i a c o m

W


hen Sumner Redstone
split CBS from Viacom
in 2006, he was bust-
ing up a major conglomerate in
the hope that the assets would be
better appreciated separately for
their different qualities — CBS for
its steady reliability and Viacom
for its riskier, hit-driven growth
potential. It didn’t quite work out
that way, and now daughter Shari
Redstone is struggling to turn a
couple of relatively small compa-
nies into a single entity.
On Aug. 13, CBS and Viacom
said that they plan to recombine
to create a company valued at

about $31 billion — not exactly in
the league of AT&T-WarnerMedia
($255 billion), or even Netflix
($137 billion). If a deal closes, the
new entity — dubbed ViacomCBS
— would aim to do battle not only
with those much larger conglom-
erates but also with tech giants
like Google and Apple.
To do that, Bob Bakish, the
Viacom CEO who will take that
role at the combined company,
will need to gobble up a few more
assets. Lionsgate would make
a tasty morsel, many analysts
say, as would its Starz channel,
which CBS already has offered

David Rubin
The film Academy’s new
president becomes the first
casting director and first
openly gay leader in the
history of the 92-year-old
organization.

Olivia Wilde
The Booksmart director
creates a frenzy for her next
project, thriller Don’t Worry,
Darling, as New Line wins
a bidding war that included
Netflix and others.

Megan Ellison
The Annapurna Pictures
mogul retains a law firm to
explore bankruptcy for the
struggling studio amid a series
of acclaimed yet pricey
and underperforming films.

Placido Domingo
Los Angeles Opera opens an
investigation into the famed
singer after he’s accused
by multiple women of sexual
harassment over decades.

Aug. 5-

Bob Bakish and Joseph Ianniello will preside over a film and TV empire that brings
together Star Tr e k and Mission: Impossible — but some say ‘too little, too late’ and it needs
to go on a buying spree to contend with Disney and Netflix BY PAUL BOND AND GEORG SZALAI

Can a Merged ViacomCBS Boldly


Go After Other Media Assets?


Redstone

AT&T D i s n ey C o m c a s t N e t f l i x S o ny V i a c o m C B S F ox

A Combined Company Still Faces Behemoths
AT&T, Disney and Comcast all boast a much larger market cap than will ViacomCBS

$255B $247B
$198B
$137B
$71B $31B $22B

The reunified company’s content
spend is projected to be $15 billion in
2019, per a Credit Suisse forecast.

Source: Yahoo Finance

Viacom CEO Bob Bakish (right) will lead
the merged company as president and CEO,
while CBS Corp. acting chief Joseph Ianniello
will become chairman and CEO of CBS.
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