The Hollywood Reporter – August 14, 2019

Creative Space

The Business

THE HOLLYWOOD REPORTER 41 AUGUST 14, 2019

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Photographed by Webb Chappell

Julian Edelman

and Assaf Swissa

The NFL star and his business partner on how

they conquered social media, their film and

TV ambitions and why Edelman loves rom-coms

(‘Does that make me weird?’) By Tatiana Siegel

Edelman

enjoys riding electric

skateboards around

Boston. “I like to

hop on and go by the

Charles [River], get

away,” he says.

Edelman launched

his latest “Giveaway

Tyme” as a promotion

around the release of

100% where fans could

land bobbleheads

and footballs.

Swissa says

this poster for the

duo’s sports doc

100% is “a reminder

that the greatest

things have the

humblest origins.”

“Kobe Bryant has definitely

been an inspiration,” says Julian

Edelman (left), photographed

with Assaf Swissa on July 19 at the

Coast offices in Boston. “He’s got

championship rings, and he’s also

got an Oscar. In animation, no less.”