Here’s
a juic y
sec ret...
JESSICA PELS
EDITOR-IN-CHIEFWhy branch out
into fragrances, you
ask? Do a magazine,
website, YouTube
channel, Snapchat
edition, Instagram
feed, etc. not keep
you busy enough? (I,
too, have asked this
question, most often
circa 2 a.m.) I mean,
yes, but there’s also
this: We’re enthusi-
astic consumers of
beauty products here
at Cosmo, just like
you (one-third of all
beauty spending in
this country is done
by Cosmo readers!).
We also have bona
fide experts among
us, like our team of
know-it-all beauty
connoisseurs. And
then the coup de
grâce, the thing that
made us realize that
a Cosmo fragrance
line wouldn’t just be
fun for us to make but
would also be exactly
what you need to
buy: Perfume is the
lazy girl’s best secret
weapon. It’s the dry
shampoo of the Adult
Woman world. The
most bare-minimum
way of being just the
right amount of extra.
A quick spritz as you
rush out the door is
literally all you need
to feel like a fancy
bitch. And whose
inner fancy bitch
doesn’t want that?We’ve been busy
lately at Cosmo HQ.
Or I guess I should
say, busier than
usual. After hours, in
between our regular
work, we’ve been
covertly obsessing
over a cool new proj-
ect. And as a staff of
self-professed bad
secret-keepers (I am
perhaps the worst,
being from the South,
where “Okay, so I
didn’t tell you this but”
is the beginning of
half of all conversa-
tions), it’s been hard
not to talk about. So
thank god for today:
the day I get to finally
spill the tea.Or more
accurately, the juice.
Cosmo has officially
launched a brand-
new fragrance line,
called Eau de Juice,
available in four
high-end scents at
Ulta Beauty stores
nationwide. (Did
you know that in the
beauty industry, we
call the liquid inside
perfume bottles
“juice”? Hence the
name—and the damn
cute packaging.)There’s something ~differ-
ent~ about the mag you’re
holding, by the way. It’s
our first-ever Easter Egg
Issue, a contest we cre-
ated with our friends at
TRESemmé to do some-
thing cool: bring one
reader (and her bestie) to
NYC for Fashion Week.HERE’S HOW IT
WORKS
Buckle in and get ready to
find all the secret clues
hidden in these pages.
The winner gets a trip to
New York City, tickets to
the Rebecca Minkoff fash-
ion show (you’ll even get
to meet the designer her-
self!), *and* a primp ses-
sion with Cosmo beauty
director Carly Cardellino
Vaccaro and a TRESemmé
stylist beforehand.HERE’S WHAT
YOU’RE LOOKING
FOR THROUGHOUT
THE MAG
3 trivia questions
about fashion shows that
TRESemmé has done the
hair for (and yes, you
h a v e t o a n s w e r t h e m!)
7 TRESemmé bottles
1 mention of a
TRESemmé product
hidden in a story
1 mention of the
TRESemmé tagline
“work it” hidden in a story
1 mention of the
TRESemmé tagline
“style without stiffness”
hidden in a storyAnd because I’m nice, I’ll
help you out: There are
13 e a s t e r e g g s i n t his
issue, and you’ll know
you’ve landed on a page
that has one (or more!)
when you see these cute
little bobby pins.Collect them all, submit
your findings, and tell us
what hair trend you think
is gonna be huge this sea-
son at TheEasterEggIssue
.Cosmopolitan.com. For
more details on the whole
t hi n g, f l i p t o p a g e 14 3.ed letterThirsty^ has
never
looked chic
er.P.S.FASHION W
EE
K
ISCOMINGGet thee to your
nearest Ulta.
Eau de Juice,
$55 each12 Cosmopolitan September 2019ERICRAY^DAVIDSON.SOURCEFOR^ COSMOBEAUTYSPENDING:2019COMSCOREMULTI-PLATFORM^//GFK^ MRI^MEDIA\FUSION^(^3-^19
/F18);^BASE:^ WOMEN.