Los Angeles Times - 06.08.2019

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areas directly threatened by
fire, but even those hun-
dreds of miles away where
people expect to be
shrouded in lung-clogging
smoke.
The health risks are real,
and they’re already part of a
future that public-health ex-
perts — and those who sell
air-quality products — are
anticipating.
“We aren’t depending on
wildfire season to make a
profit, because we don’t
hope for another year of
fires,” said Joceline Barron,
a spokeswoman for Los An-
geles-based Rabbit Air,
which makes portable puri-
fiers.
“But we know the market
does profit from that sea-
son,” she said. “When the
wildfires were going on, our
phones were ringing all the
time.”
Sales of portable air puri-
fiers in California alone are
expected to rise dramati-
cally over the next few years,
from roughly 469,000 units in
2017 to a predicted 720,000 in
2023, according to a study by
TechSci Research pre-
sented at a recent meeting of
the California Air Resources
Board.
Across the country, an-
nual sales of home air filters
are expected to cross $1 bil-
lion by 2023, according to a
report by Research and
Markets.
“Interest in effective air
purification has signifi-
cantly risen in recent years
due to wildfires,” said Jaya
Rao, chief operating officer
and co-founder of Molekule,
a maker of a $799 purifier.
Sales of the unit have
doubled each year since it
debuted in 2017, Rao said.
“We have seen people buy
solely for the purpose of
wildfires, whether proac-
tively or in the moment, but
we have also seen that the
wildfires have raised a gen-
eral awareness about the
need for good air puri-
fication every day,” she said.
Workers at Molekule got
a close look at the effect of
wildfire season last year,
when the company was so
besieged by orders that it be-
gan distributing them out
the front of its San Francisco
corporate office “to provide
relief the fastest,” Rao said.

Researchers from Har- vard and Yale in 2016 pro- duced a list of more than 300 counties throughout the West that will be at the greatest risk of dangerous pollution in the coming dec- ades because of “smoke waves” emanating from in- creasingly intense wildfires. Among the most vulnerable are heavily populated areas such as San Francisco, Ala- meda and Contra Costa counties in Northern Cali- fornia, and King County in Washington. Wildfire smoke is dangerous because of its concentration of noxious fine particles, which mea- sure 2.5 micrometers or less (a human hair, by compari- son, measures 70 micrometers) and which, unlike common dust, can be in- haled into the deepest re- cesses of the lung. In addition to eye and respiratory tract irritation, this particulate matter — PM2.5 in scientific short- hand — can exacerbate heart and lung issues, including asthma and chronic

obstructive pulmonary dis- ease, and may lead to pre- mature death. Children, older people and those with respiratory illnesses are par- ticularly at risk. “It can be pretty dense. It seeps through the walls and, of course, doors and win- dows when they’re opened,” said Linda Smith, chief of the California air board’s health and exposure branch. Though much is still un- known about the long-term effects of exposure to wildfire smoke, the microscopic particles are regulated as an air pollutant. A study published last year in the journal Geo- Health found that the num- ber of deaths linked to the in- halation of wildfire smoke in the U.S. could double by the end of the century, to nearly 40,000 per year. Air purifiers essentially function as scrubbers, re- moving bacteria, viruses and PM2.5 as the air passes through them. The air resources board recommends their use to limit the effects of wildfire smoke in the

home. It maintains a list of devices approved for use in California. Portable air-cleaning units were once considered specialty purchases, but sales-driven competition has flooded the market, forc- ing prices down. Where a high-end portable purifier might cost $800 or more, several models now cost less than $100. Shoppers can find models with well-known consumer appliance names such as Dyson, Hunter, Hon- eywell and Whirlpool as well as scores of more obscure manufacturers. Several websites have attempted to evaluate air purifiers, including the size of the room they can effectively clean. For Jamie Buffington of El Macero, near Sacra- mento, the connection was simple enough. Though she had considered buying a purifier because of the pollen in her area, the memory of being inundated with wildfire smoke inspired action earli- er this summer. “The smoke last year was

awful,” Buffington said. “I’m ready now.” Buffington said she bought a unit for the master bedroom of her home, and very quickly went back on- line to order two more, for rooms at a family cabin near Lake Tahoe. During wildfire season last year, she said, “it was terrible down here and terrible up there. It makes sense to have them in both places.” Indeed, throughout the West and beyond, communi- ties well removed from fires can find themselves fighting through severe smoke and ash, as shifting winds push the plumes hundreds or even thousands of miles. Oregon’s Department of Environmental Quality re- cently reported that un- healthy air conditions were on the rise throughout the state, including urban areas such as Portland that are far from the wildfires. Smoke from the Camp fire was de- tected across the continent and as far away as New York City. And though cities and

towns will do what they can — officials in Seattle, for ex- ample, announced in June the retrofitting of five build- ings to use as “clean-air shel- ters” on smoky days — the choice for many residents will be closer to home. Back at Collier Hard- ware, the Lucena family has adjusted its stock. Collier keeps plenty of breathing masks on the shelves, Lu- cena said, and at least a handful of air purifiers are now in the store at all times. Access to an Ace Hardware supply warehouse in Rose- ville about an hour and a half away means reinforcements can be obtained quickly. They are reinforcements the family hopes never to need. “We know we’ll have fires,” Lucena said. “We just hope they won’t be anything like last year. But we will be ready.”

Kreidler writes for Kaiser Health News, an editorially independent publication of the Kaiser Family Foundation.

A run on home air filters and masks

PEDESTRIANSwear masks while walking through smoke-filled air in San Francisco’s Financial District last November.

Eric RisbergAssociated Press

[Smoke,from C1]

Los Angeles Times - 06.08.2019

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