FAKE
BREAKFAST
NEWS
Do you choose your morning
cereal based on the health
benefits printed on the front of
the packet? It might not be the
best way to ensure you’re getting
the nutritional requirements you
need. New research in the Journal
of Public Marketing & Policy
examined front of packaging
(FOP) claims on breakfast cereals
and milk – such as ‘high protein’,
‘high in calcium’ or ‘low cholesterol’- and compared these to the
products’ ingredients lists.
Disturbingly, the results found
little connection between FOP
claims and the nutritional content
of the cereals. Far better to flip
the packet and read the
nutritional information on the
back to ensure you know exactly
what’s in the cereal you’re buying.
EAT SMART
NUTRITION TIPS ✽ DIET ADVICE ✽ FOOD FACTS