http://www.staustellbrewery.co.ukT
he brew was named
Daylight Robbery and
proved to be so popular
it became the Brewery’s
best-selling beer of the year.
Due to its phenomenal success,
Daylight Robbery was relaunched
as a permanent beer in 2001 under
its new name, Tribute, and went on
to become St Austell Brewery’s
first truly national beer and
flagship brand.
In celebration of Tribute’s 20th
birthday, we spoke to Roger about
what makes the beer so special.WHAT WAS THE INITIAL
INSPIRATION BEHIND
DAYLIGHT ROBBERY?
I was asked to create a limited-
edition beer that we could launch
in celebration of the solar eclipse.
As the first beer I was asked to
brew in my new Head Brewer role,
I wanted to create something
different and to break the mould ofanything that had been
done previously.WHY WAS THE BEER
RENAMED TRIBUTE?
I was asked to create a limited-
edition beer that we could launch
in celebration of the solar eclipse.
As the first beer I was asked to
brew in my new Head Brewer role,
I wanted to create something
different and to break the mould
of anything that had been
done previously.DESCRIBE TRIBUTE IN ONE
SENTENCE?
A quality brew that’s consistent,
superior and refined.WHAT DO YOU FEEL HAS
BEEN TRIBUTE’S BIGGEST
ACHIEVEMENT SINCE
APRIL 1999?
A quality brew that’s consistent,
superior and refined.Roger Ryman started his role of Head Brewer at St Austell Brewery on 6th April
- A few weeks later (27th April) he first trialled a short-term seasonal beer
with a view to releasing it in celebration of the total eclipse.
Tribute turns 20
WHAT’S THE SECRET BEHIND
TRIBUTE’S QUALITY AND
CONSISTENCY?
Great beer is grown in in the
field, not brewed in the brewery,
so ultimately you need great
ingredients. We use the finest
quality Maris Otter barley –
sourced right here in Cornwall –
and the very best hops from the UK
and around the world.WHY DO YOU THINK TRIBUTE
HAS STOOD THE TEST OF
TIME?
I feel that Tribute was ahead of
time when it was first brewed,
and it’s remained relevant and
contemporary in today’s market
place. The growth of Tribute
has been a unique and amazing
success story and a journey that
it’s been my privilege to be a
part of!PROMOTION