(^96) Cornwall Life: August 2019
OLD ONES
ARE BEST
Forget drab buildings, retirement living is getting seriously glamorous
WORDS:Fay Watson
C
handeliers in the gym,
stained glass windows
and a private member’s
bar. This isn’t the list
of facilities at a luxury hotel,
but of the new wave of high-end
retirement homes taking over the
UK. Banish away ideas of dreary
halls and small rooms, it seems
that retirement living is going
through a luxury revolution.
Following in the steps of
America, where this model has
been developing for many years
with large retirement villages,
the market has seen an injection
of more homes aimed at affluent
owners over the past few years.
Part of the growth comes from
the fact that retirement living is
a fast-growing area, and within
this increased demand are a
lot of people hoping for a more
luxurious kind of retirement.
‘There is a strong demand from
those downsizing from large
family homes to have access to
the premium facilities they are
accustomed to,’ Craig Woollam,
head of Savills Healthcare,
explains. ‘This means that these
types of residents are being
catered for as they are prepared
to pay a premium to live with
like-minded people and to have
access to gyms, wellbeing suites
and so on.’
Plenty of companies are
stepping up to the mantle, with
one of the biggest retirement
living companies bringing this
design around the UK being the
Audley Group. The retirement
village company has 19 villages
around the country promising
lavish living.
Luxury retirement homes offer facilities akin to five star hotels
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