InsightsCare – July 2019

EMPOWERING

Patients

through

Technology

he growing use of

T

communication applications

has facilitated the adherence

not only of technology focused on

social interactions. Health

professionals are much more familiar

with the use of technology in medical

practice. Specialized health

applications and platforms now take

advantage of a global digital model

that has come to stay.

For some years, information

technology managers were asked about

the adherence of health professionals

in the implementation of new projects

involving technology. Now, through a

much more favorable scenario,

managers and administrators of clinics

and hospitals make much safer and

more favorable decisions to such

projects.

Terms like “Instagram of Medicine”

and “Facebook of Physicians” are

increasing. Proximity to such

applications provides familiarity with

an already consolidated interaction and

navigation model, preserved in due

proportions.

The forecasts for the area of

technology for health, reaffirm once

again an increasingly favorable

scenario for engagement and

collaboration, through the management

and sharing of medical data and

records.

Smartphones and tablets tend to be

more and more essential tools in

everyday life when it comes to health

thanks to applications that provide new

ways of accessing information and

practicing medicine.

With the consolidation of the use of

technology as a tool in daily medical

practice, clinics and laboratories

specialized in diagnostics have a

unique opportunity for relationship and

communication with their patients,

allied to the best and most favorable

moment for the use of technology in

the health area.

Patient-centered Care

Patients wish to get involved in their

health decision-making process, and

those who are involved as decision

makers in their care tend to be

healthier and have better outcomes.

By patient’s journey we understand the

whole process that involves from the

moment the patient perceives some

symptom or something different in his

body, until the completion of the care.

Although the patient’s journey

corresponds to all the experience he

has from beginning to end in his clinic,

the post consultation period ends up

being an essential pillar in the

construction of this experience. This is

because it is at this moment that the

patient is able to evaluate the way it

has been treated, even analyzing the

possibility of a return if he or she needs

care in the future.

By following the patient’s journey, you

need to think of a model that meets

your individual needs and

expectations. Therefore, it is possible

to understand the need for

customization, since no patient is the

same as the other.

14 |July 2019|