InsightsCare – July 2019

BabyMed

Healthy Mothers, Healthy Babies

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abyMed is an integrated and innovative mobile
health platform that provides easy and affordable
access to reliable maternal and child health care
information and services. The platform provides important
weekly health messages to pregnant women, mothers with
newborn babies, and their family members. It comprises of
SMS text messages, voice messages, Interactive Voice
Response (IVR) on web information portal.

The major aim of BabyMed is to empower pregnant women
and their partners to take the steps necessary for a healthy
pregnancy and safe delivery. The SMS text and voice
messaging service integrates all the healthy pregnancy and
safe motherhood topics under one platform. This includes
early and complete ANC attendance, malaria prevention, the
prevention of mother to child transmission of HIV (PMTCT),
individual birth planning, and safe delivery.

Outstanding Mission

In African nations (Kenya in particular), 6000 women die
every year due to preventable pregnancy or childbirth
problems. The doctor to patient ratio in Kenya is 1:17,
(WHO recommends 1:1000). Due to a lack of collective
community knowledge for safe and healthy pregnancy and
75% of the Kenya population living in the rural areas,
pregnant women and mothers may delay seeking care or
taking appropriate preventative or curative action.

To resolve this situation, BabyMed is on a mission to save the
lives of the 6000 pregnant women, guardians of young
children, and women of child-bearing age who die every day
in Kenya due to preventable pregnancy or childbirth
problems.

About the Compassionate Leader

Bryan Okello, the Founder/CEO is a highly motivated,
passionate, and result oriented professional. He has a keen
interest on engaging, developing, and impacting communities
through information communication technologies to deliver
highly effective and creative solutions to business and

technology challenges. Bryan has been in accounting, finance

and business information technology, hands-on software

training, and web development for more than ten years.

Bryan is passionate about transforming maternal and child

health care in Kenya and in Africa through the utilization of

mobile and digital technology. His inspiration for coming up

with BabyMed is the desire to see a world where no woman

should die while bringing life to this world and every child

born should grow to realize its full potential.

Uniqueness at its Best

BabyMed provides age and stage-based messages aligned

with global best practices, empowering women to make the

best decisions for themselves and their families. The company

leverages the high number of mobile devices to inform and

empower mothers to adopt healthy behaviors and to access

maternal and child health services. With increased access to

high quality, relevant local health information, mothers and

families would demonstrate improved health-seeking and

preventative behaviors, including uptake of antenatal care,

early care-seeking in response to childhood illness, hand

washing, cord care, etc., that should ultimately contribute to

improved maternal and child survival.

Besides, BabyMed’s SMS and audio messages are targeted to

a woman’s stage of pregnancy or the age of her child so that

We wish to create a world

where no woman should die

while bringing life to this world

and every child born should

grow to realize its full potential

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16 |July 2019|