InsightsCare – July 2019

(Romina) #1

Chief Client Experience & Marketing Officer,
Murray Brozinsky, the Chief Strategy Officer, Becky
James, Vice President of Operations, and Todd Grant,
Vice President of Finance and HR. This is a unique
group of dedicated healthcare professionals and
technologists who are passionate about transforming the
healthcare experience through automated, personalized
patient conversations.


Where it all started?
Conversa is influenced by Shell’s personal life
experience. He grew up with three sisters, all of whom
suffered from several chronic health conditions that
needed continuous monitoring. “My three sisters are the
ones who drove me to create Conversa. In each case, the
health system failed them. They did not receive the
educational materials and personalized information to
help them manage their conditions,” Shell said. “Once
they left the clinical encounter, they stopped being
patients.”


Unhappy with the conditions that his sisters faced, Shell
realized there was need for effective communication and
continuous monitoring of a patient’s health in order to
deliver better care. The will to improve the healthcare
communication process is the spark that drove him to
build Conversa Health.


Conversa Conversation Platform™
As healthcare’s conversation platform, Conversa delivers
an easy and meaningful way for care teams and patients
to communicate. It has an extensive library of over 700
clinically-intelligent conversation programs that include
asthma, chronic obstructive pulmonary disease (COPD),
congestive heart failure (CHF), diabetes, hypertension,
joint replacement, and many more. The company offers
innovative and scalable Conversational AI technology
enabling healthcare organizations to deliver automated,
personalized doctor-patient conversation experiences.
The improved scale and communication leads to more
meaningful patient relationships, effective population


management and, ultimately, better clinical and financial
outcomes.

The Clinically-intelligent technology
Conversa’s proprietary technology, which includes a
taxonomy-driven patient profile, automatically calibrates
the timing, channel of outreach, priority, and sequencing
of modules for the conversation content delivered. Over
time, Conversa’s smart technology learns and identifies
profile-based patterns that dynamically adjust and
improve what is asked, what is said, and what data is
collected from each patient in each conversation. This
feature allows the care providers to engage and monitor
the patients individually. No two conversation
experiences are alike because no two patients are alike.

Illustrious Acknowledgments
In its journey so far, Conversa has received many notable
awards and accolades for its valuable contribution to the
healthcare industry and best-in-class product. This
includes the honorable recognition as Digital Health
Disrupter and Leader in a research report published by
Juniper and the North American Patient Engagement
Solutions Technology Leadership Award by Frost and
Sullivan. The company was also chosen as an IDC
Patient Engagement Innovator, a Leading Care
Management Virtual Health Assistant by HealthXL, and
a Top Patient Relationship Management Solution by
Chilmark Research.

What’s Ahead?
More and more health organizations and healthcare
technology companies are using Conversa: Northwell
Health, Atrium Health System, University Hospitals,
Centura Health, Healthgrades, Allscripts, and many
more. As Conversa is well positioned to engage massive
populations on a personal level, the company is also
receiving tremendous interest from Pharma and Payer
organizations looking to engage patient users to drive
lower costs and improve health outcomes.

28 |July 2019|

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