50 Jp jpmagazine.com OCTOBER 2019
Enthusiasm for Jeeps can
take many for ms. For some,
it’s an immaculately restored
f latfender with all period-correct compo-
nents. For others, it’s a custom-built rock
buggy with a Jeep grille and skin. Even
those JK people with a penchant for angry
bird grilles and lightbars are Jeep enthusi-
asts. Unfortunately, instead of celebrating
the diversity of that four-letter word we all
love, all too often people become divisive
and judgmental about how others choose
to express it. There’s no doubt that Ian
Liljeblad’s Big Willy creation ruff les some
feathers, especially among some Jeep
elitists. It’s not the fastest Jeep, it doesn’t
have a lot of Jeep parts, it’s not the most
capable, and it’s not even the most sensi-
ble. But there’s no denying it’s a Jeep, and
it’s one that makes an impression, elicits
an emotional response, and makes people
talk. And that’s exactly the point.
What’s not up for debate is whether
or not Ian is a “real” Jeep enthusiast. A
highly talented fabricator, Ian cut his
teeth building buggies when rockcrawling
When the love of
Jeeps, art cars, and
reggae collide
By Trenton McGee
[email protected]
Photography: Trenton McGee
and Harry Wagner
H
A
R
RY
W
A
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Big^ Willy^ was^ finished^ ju
st in^ time^ for^ Burning^ Man
2018 ,^ where^ it^ was
well^ received^ on^ the^ pl
aya and^ fit^ right^ in^ with^ th
e other^ art,^ both
mobile^ and^ stationary.^ If^
you see^ Big^ Willy^ at^ an^ ev
ent,^ there^ are
usually^ a^ bunch^ of^ peop
le on^ board.^ We^ have^ to^
admit^ the^ LEDs
are^ pretty^ cool
at night.