For example, many maritime companies still
rely on arcane practices, such as using pen and
paper to handle all their planning. Alvin Ea,
co-founder of Haulio, said, “It’s a challenge for
[maritime companies] to even use a software
like Microsoft Excel.”
But that’s not to say the maritime
industry is stuck in the past—new technology
just needs time to prove itself through
repeated use (and abuse).
To help shippers connect with hauliers
(transport on land), Haulio is a centralised,
collaborative platform for the containerT
he maritime sector is
notoriously slow in
adopting new
technologies. For an
industry that has been
around since man first
floated a log in a lake,
that is in some ways
understandable. Mariners hold onto tradition
in an industry fraught with the peril that
Nature herself can unleash upon the ocean.
Even on the administrative side, maritime
companies are slow to embrace innovation.(^40) START-UP GUIDE
BY
ONG XIANG
HONG