SME Malaysia – July 2019

(Romina) #1

(^56) COLUMN
Jim Stovall has been a
national champion Olympic
weightlifter, president of
an Emmy Award-winning
television network, and a
highly sought after author
and platform speaker. He was
chosen as an International
Humanitarian of the Year,
joining Jimmy Carter, Nancy
Reagan, and Mother Teresa as
recipients of this honour.
ULTIMATE PRODUCTIVITY WITH JIM STOVALL
I
believe that movies
are among the most
impactful cultural
forces in the world today. I
have written more than 40
books, and eight of them have
been turned into movies. As
successful as my books have
been, the movies have a wider
reach and connect with an
audience that otherwise might
not read my books. I’m
convinced that if William
Shakespeare, the Apostle
Paul, or Mark Twain were
alive today, in addition to
writing, they would be making
movies. Movies impact us on
the deepest level throughout
our culture.
In an ongoing annual
survey of people’s greatest
fears, sharks had never been
on the list until the year Jaws
was released, and then the fear
of sharks was listed among the
top 10 things that concerned or
frightened people.
People were shocked when
BMW paid the movie studio
$3 million to have James Bond
drive their new car in one of
the films; but it proved to be
an insignificant investment
considering that BMW had
$340 million in presales of the car Bond drove in the movie.
Sales of archery equipment went up more that 100 percent
after the release of the Hunger Games movie.
There are a number of issues involving women’s rights and
roles in our society today. Whether the movies mirror our culture or
our culture mirrors the movies, there are several concerning trends.
Fully 50 per cent of film school grads are women, but only 5 per
cent of movies have a female director. According to film industry
statistics, 30 percent of women who appear onscreen in a film are
either naked or scantily clad.
Like most things in life, movies are neither good nor bad. Their
impact depends on the creative people behind the camera and those
who appear on the screen. Movies account for some of our most
highly-charged emotional memories. Whether it’s “Go ahead. Make
my day,” “We’re not in Kansas anymore,” or “Frankly, my dear, I
don’t give a damn,” movies always leave their mark. Many of us
in the film industry are committed to making sure movies leave a
pure, powerful, and positive impact on our world.
We succeed or fail
based on our attitude. Few
things can affect our attitude
more than the movies we
watch. The images, sights,
and sounds stay with us.
Just as you monitor the food
that your family consumes,
you need to make sure the
movies that feed their minds
have the messages, images,
and impact you want.
As you go through
your day today, make sure
movies create the magic and
memories you are seeking in
your life.
Today’s the day!


MOVIES,

MYTHS,

AND

MAGIC
Free download pdf