CORPORATE SOCIAL RESPONSIBILITY
14 MEP Middle East | August 2019 (^) http://www.mepmiddleeast.com
nature,” states the ministr y’s website. “The
recent sense of corporate in CSR extends to
go beyond commercial, profi t-making entities
to cover not-for-profi t organisations and even
government agencies.
“Under the current unprecedented rapid
growth in the awareness of the importance
of corporate social responsibility, the future
of many organisations is becoming largely
incumbent to how far entities are committed
to practicing the CSR concept in the countries
where they exist and operate.
“For the past two decades, organisations
from ever y continent are involved in a CSR
marathon to achieve sustainable development
to their societies, environments and nature at
large.
“Many innovations and creative endeav-
ours have been introduced to bring novel
taken a hefty shunt towards north over the
past decade – and that movement hasn’t been
lost on bosses or government bodies in the
GCC.
A chief objective of the UAE’s Ministr y of
Economy is to establish the countr y as the
most philanthropic nation in the world.
And the ministr y is making progress, for-
malising a National Index and CSR Label to
recognise, measure and reward fi rms that
choose to adopt CSR policies and initiatives.
Holders of the CSR Label – which comes
in Platinum, Gold and Silver tiers – can earn
fee reductions and exemptions, and qualify
to participate in national and economic
events.
“Corporate social responsibility is be-
coming the globally brightest endeavour to
secure the wellbeing of both mankind and
Corporate social responsibility initiatives can be utilised to foster greater morale among the workforce and across departments.
O
nce a tick box exercise for the world’s
most powerful organisations to soften
their image, corporate social respon-
sibility (CSR) has now established
itself as a legitimate strategic pillar for busi-
nesses of all sizes.
The modern workforce is concerned not
just about the dirhams in their pocket, but
about the state of the environment; foster-
ing diversity and inclusion; and the general
preser vation and advancement of society for
this generation and those to come.
This ‘millennial mindset’ as it has been
coined has played its part in shaping best
practice in businesses around the world; from
the way energy is generated and consumed,
to responsible procurement policies and sus-
tainable operational strategies.
In short, mankind’s moral compass has