august 5–18, 2019 | new york 63
PHOTOGRAPHS:
PATRICK
MCMULLAN
The cornerstone of SpottedRisk’s insurance product is its patent-pending
Public Outcry Index. The insurance start-up will pay out to Hollywood studios and other
financial backers according to a five-tiered system based on public surveys in the aftermath
of “disgrace events.” On a $10 million policy, each tier would pay out $2 million.
Based on a year of simulations, here’s how they’d rank your favorite scandals, and why.
Public-Rage Actuarial Table
Jussie
Smollett
Louis C.K.
Roseanne
Barr
Lori
Loughlin
Felicity
Huffman
Large alleged bribes; pleaded
not guilty and refused to
apologize; dropped from
Fuller House and edited out of
a Hallmark Channel show.
$4 million
Payments were lower than
Loughlin’s; pleaded guilty and
issued an abject apology; is
more popular than Loughlin.
Although police suggested he
had staged a beating, the news
in the immediate aftermath was
murky and criminal charges
against him were dropped.
Offense was moderately severe,
but he apologized; still a
working comic (albeit with a
potentially damaging new set).
Had to be removed from
her own show; apologized
only because her contract
required it; kept raving.
the disgraced the disgrace tier of outcry rationale
Allegedly paid $500,000
to create fake evidence
that her two daughters
rowed crew, facilitating
admission to USC.
Paid $15,000 to
have her daughter’s
SAT score “fixed.”
Allegedly staged a hate
crime against himself.
Masturbated in
front of many female
comedians without
their consent.
Racist and conspiracy-
theorizing tweets,
one aimed at
Valerie Jarrett.
Kevin
Spacey
R. Kelly
Bill Cosby
and
Harvey
Weinstein
Semi-apologized in a defensive
message blaming it on drunken
behavior and declaring himself an
out gay man; already unlikable,
having played smarmy villains.
Documentary Surviving R. Kelly
was a Tier 3 disgrace; subsequent
arrest promoted him to Tier 4.
Allegations of drugging and
raping women destroyed
Cosby’s image; Weinstein
abuse accusations destroyed
a movie studio.
Accused by multiple
men of having
molested them when
they were underage.
Many charges of
statutory rape
and long-term
imprisonment of
sexual partners.
Dozens of accusations
of abuse, including
nonconsensual sex,
over decades.
$2 million
$2 million
$4 million
$6 million
$8 million
$8 million
$10 million
payout
2 1 1 2 3 4 4 5
Y ___ DD ___ AD ___ PD ___ EIC
ADVANCED FORM
TRANSMITTED
________ COPY ___ DD ___ AD ___ PD ___ EIC
1619CR_disgrace_insurance_lay [Print]_35557129.indd 63 8/1/19 4:03 PM
august5–18, 2019 | newyork 63
PHOTOGRAPHS:
PATRICK
MCMULLAN
ThecornerstoneofSpottedRisk’sinsuranceproductis itspatent-pending
PublicOutcry Index.Theinsurancestart-upwillpay outtoHollywood studios and other
financialbackersaccordingtoa five-tieredsystembasedonpublicsurveys in the aftermath
of“disgraceevents.”Ona $10millionpolicy, eachtierwouldpay out $2 million.
Basedona yearofsimulations,here’showthey’drankyourfavorite scandals, and why.
Public-Rage Actuarial Table
Jussie
Smollett
LouisC.K.
Roseanne
Barr
Lori
Loughlin
Felicity
Huffman
Large allegedbribes;pleaded
notguiltyandrefusedto
apologize;droppedfrom
FullerHouseandeditedoutof
a HallmarkChannelshow.
$4million
Paymentswere lowerthan
Loughlin’s;pleadedguilty and
issuedanabjectapology;is
morepopularthanLoughlin.
Althoughpolicesuggestedhe
hadstageda beating,thenews
intheimmediateaftermathwas
murkyandcriminalcharges
againsthimwere dropped.
Offensewasmoderatelysevere,
butheapologized;stilla
workingcomic(albeitwitha
potentiallydamagingnewset).
Hadtoberemovedfrom
herownshow;apologized
onlybecausehercontract
requiredit;keptraving.
the disgraced the disgrace tier of outcry rationale
Allegedlypaid$500,000
tocreatefake evidence
thathertwodaughters
rowedcrew,facilitating
admissiontoUSC.
Paid$15,000to
haveherdaughter’s
SATscore “fixed.”
Allegedlystageda hate
crimeagainsthimself.
Masturbatedin
frontofmanyfemale
comedianswithout
theirconsent.
Racistandconspiracy-
theorizingtweets,
oneaimedat
ValerieJarrett.
Kevin
Spacey
R.Kelly
Bill Cosby
and
Harvey
Weinstein
Semi-apologized in a defensive
message blaming it on drunken
behavior and declaring himself an
out gay man; already unlikable,
having played smarmy villains.
Documentary Surviving R. Kelly
was a Tier 3 disgrace; subsequent
arrest promoted him to Tier 4.
Allegations of drugging and
raping women destroyed
Cosby’s image; Weinstein
abuse accusations destroyed
a movie studio.
Accused by multiple
men of having
molested them when
they were underage.
Many charges of
statutory rape
and long-term
imprisonment of
sexual partners.
Dozens of accusations
of abuse, including
nonconsensual sex,
over decades.
$2 million
$2 million
$4 million
$6 million
$8 million
$8 million
$10 million
payout
2 1 1 2 3 4 4 5