Tatler UK - 07.2019

This intricate bead embroidery technique

has become synonymous with Lesage,

the most famous haute couture

embroidery house in Paris.

LunŽville

tatler.com Tatler Wedding Guide 2019 2 7

Pronovias, 94 New Bond Street, Mayfair, London W1S 1SH

To make an appointment, please call 020 7518 8470 or visit pronovias.com

TATLER PROMOTION

as Tambour beading or embroidery with

rhinestones) is done entirely by hand using a

special hook – think tiny crochet – to embroider

the reverse side of the fabric with jewels, beads

or sequins. This supremely delicate technique

has become synonymous with Parisian

embroidery house Lesage, who have been

creating stunning embroidery for haute couture

houses since 1924. Rather than outsourcing to

an embroidery house, specialists in Pronovias’

Barcelona workshop have conceptualised and

perfected the Lesage methods.

STARRY EYED

Hervé Moreau’s 2020 Pronovias Cruise

Collection is, quite literally, heavenly. Inspired

by the night-sky, these dresses will illuminate

the aisle with their sparkling lace, metallic

threads, gold brocade, and sequins and crystals

galore. Organised into eight distinctive style

families ranging from dramatic ballgown to

effortless bohemian, there is a dress (or perhaps

even a tuxedo!) to capture every bride’s

personality. The bride’s comfort has always

been a top priority for Moreau, but with a

renewed lightweight structure and sensorial fit,

no one will get you off that dancefloor.

B

orn as a Spanish family business more

than 50 years ago, Pronovias is now

firmly established as the leading global

luxury bridal brand. Pronovias is renowned for

tying the knot between wedding dresses and

fashion – it was the first bridal brand to launch

a pret-a-porter collection – while remaining true

to its heritage and founding values: creativity,

craftmanship and quality.

Since 2013, Artistic Director Hervé Moreau

has been dedicated to fulfilling the dress dreams

of every Pronovias bride. ‘I define myself as a

curious, hardworking and optimistic person,

and I try to reflect those qualities in the dresses

I create,’ he says. ‘Pronovias represents all

women, so I design for all styles, from dramatic

and intricate to delicate and light.’

A STITCH IN TIME

An average of 200-400 hours’ painstaking work

goes into the making of a Pronovias dress, with

an Atelier Pronovias dress – their Haute Couture

Collection – taking up to 800 hours. Not only

is every dress made by hand, but nearly all

embroidery is completed using the 19th-century

Lunéville technique. Named after its birthplace

in the Lorraine region, Lunéville (also known

beads of

paradise

Inspired by Hervé Moreau’s creative vision,

Pronovias never fails to design bridal heaven

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