The Ideal Home and Garden – August 2019

THE POWER OF

MAGAZINES!

*INDIANREADERSHIPSURVEY(IRS) 2017 :BETWEEN 2014 AND2017,MAGAZINESSAWA75%INCREASEWITH 38 MILLIONNEWREADERS.

Allmediaisgrowing,andPrintcontinuestogrowdespitethegeneralbeliefthatPrintisdeclining.Readership

islargelyinfluencedbytwothings-literacylevel andyour disposableincome.Ifyou have money,then onlywillyou

buyanewspaper.LuckilyinIndia,boththosethingshave movedupwards.

AshishBhasin,CEO- GreaterSouthandChairman&

CEO- India,DentsuAegisNetworkandChairman,MRUC

Iamvery happythatPrintisgrowingacrossalllanguages,andthat Print titles inDigitalare doingwelltoo.

ThePrintindustryinIndiaisstillrobustandeffective,unlike inthe Westernworld.

ShashiSinha,CEO,IPGMediabrands,India

Whatisdisappointingisthefactthatnichepublicationsthat serve animportantsegmenthave consistently

beenignored.Adifferentmethodologymustbeusedtoensurecorrectfindingsforsuchpublications,butsadly

bothNeilsenandtheMRUCTechnicalCommitteehave sofarnotdonethis.”

HormusjiCama,CEO,MumbaiSamachar

IamhappytoseethatPrintnumbersare growingbecauseitalso provesthe pointthat everythingisnot

wrongwithPrint,andDigitalisnottheonlywaytogoforward.Itjustifiesthe argumentthat Print has an

establishedsortofacceptance. IndranilRoy,CEO,OutlookGroup

Magazine Advertising actually works!

MAGAZINES EMERGE

AS THE

SUPERHERO

AGAIN!