#prestigediversions | JULY 2019 PRESTIGE 51
FLIGHT
SHOW
Heads up, fans of pilot watches:
IWC is holding a Pilot’s Watches
Exhibition from Jul 1 to 9 at
Pavilion Kuala Lumpur’s Centre
Court. Apart from the current
collection, the brand is showcasing
12 historic references from its
archives, including the legendary
Mark XI pictured here.
Track a nd Trac e
The hype over blockchain may have died down, but the technology’s
potential still remains, and Vacheron Constantin has begun to
harness it. The brand has announced its partnership with the
Arianee consortium to deploy the latter’s blockchain-based
digital certification system for its watches. According to Vacheron
Constantin, the new digital certification system’s open-source
design makes a record permanent and secure, yet allows ownership
to be both anonymous and transferable. This system was first
implemented in the Les Collectionneurs collection earlier in May,
and remains a pilot project for now. Expect further rollouts of this
technology for the rest of the brand’s collections over time though.
The Year in Preview
Earlier in April, the LVMH group confirmed its participation
in Baselworld 2020, thus confirming the presence of Hublot,
Bvlgari, Zenith and TAG Heuer at what is still the world’s largest
watch and jewellery trade show. The group has just announced
that it will host the LVMH Swiss Watch Manufactures Exhibition
— its first such event — in the Dubai Bvlgari Hotel in January
next year. This effectively replaces the group’s activities in
Geneva every January during SIHH, and is clearly a response
to SIHH’s shift to April from 2020. The new event will ostensibly
allow retailers and the media to have a clearer view of the
LVMH brands’ plans and novelties for the year ahead. This
should come as welcome news for those who are worried
about the dearth of new timepieces in the first quarter of 2020.
Baselworld remains a
fixture for LVMH, but
the group’s activities
in Geneva every
January will be moved
to Dubai instead
NEW MOON
Hermès has updated the Arceau Petite Lune this year, beginning
with a cleaner dial that gives the watch a sleeker look. Meanwhile,
the moon at 10:30 is now a smiling face in lieu of a simple polished
disc, as inspired by the Acte III, Scene I, La Clairiere Hermès scarf
designed by French-German artist Edouard Baribeaud. The tweaks
are minor; the timepiece’s quirky, asymmetric design remains.