Videomaker (2019-04)

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19 YOUTUBER^ I^^34

CONTENTS APRIL 2019

COLUMNS

VLOGS:

How to Keep Vlogging Fun

EMILY EATON 54

BUSINESS:

6 Steps to a UNIQUE and Effective Patreon

QUINLYN TESAR 61

TRENDS

GIFs are Improving Modern Language.

SCOTT NISWANDER 43

STAYING WILD:

COYOTE PETERSON

Brave Wilderness Host Coyote Peterson Endures Painful Stings and Dangerous Environments in

the Name of Education and Conservation. JORDAN MAISON

46-53

COLUMN: SUPER-NICHE

What Makes the Best Video Essays So Great?

SCOTT NISWANDER

53-55

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YOUTUBERI 35

APRIL 2019

Special Edition

SHORT:

CONSPIRACY THEORY

Bots + Face-Swapping = A Whole

New Nightmare ERIK FRITTS

37-38

STAYING WILD:

COYOTE PETERSON

Brave Wilderness Host Coyote Peterson Endures Painful Stings and Dangerous Environments in

the Name of Education and Conservation. JORDAN MAISON

GUIDES:

How to Become the Biggest

YouTuber Ever

TOM GRENNELL

39-42

THE ONLY COMPANY THAT

CAN COMPETE HEAD TO

HEAD WITH YOUTUBE

Currently, there are no serious com-

petitors to YouTube. And although

people have suspected that YouTube's

main competitor would eventually

be Facebook — i.e., the other half of

the advertising duopoly — the only

company poised to seriously compete

with YouTube is Twitch. And it's not

just about gaming content. Twitch is

poised to compete across all catego-

ries. Other potential competitors, like

Twitter, Snapchat or even Netlix, fun-

damentally lack key features required

to take a bite out of YouTube's pie.

In order to compete with YouTube,

a platform requires two things:

monetization tools for creators and

viewers hungry for content.

FACEBOOK TRIED

AND FAILED

Facebook, and by extension Insta-

gram, has been everyone's expecta-

tion for the company most likely to

eventually compete with YouTube

in the online video sphere. Ater all,

Facebook and Google make up the

two halves of our global advertis-

ing duopoly. Both have businesses

built around capturing attention and

serving ads. Yet Facebook has failed

to draw either viewers or creators to

their long-form video platforms.

It's easy to point to the public's

distrust of Facebook and their

cavalier attitude about privacy as

the source of their failure. That may

be part of why Facebook failed, but

the real problem lies in advertising

greed. Facebook has shown that they

prioritize revenue over everything

(including democracy itself). There's

little chance they'll ever launch an

advertising product that shares any

revenue with everyday creators,

something YouTube has ofered for

over a decade.

Of course, Facebook has other

problems as well, namely their user

behavior and miserable search.

First, Facebook users spend a lot of

time on Facebook, but they gener-

ally aren't there for long-form video

content. But even if they were, they

wouldn't be able to fi nd it. Part of

YouTube's success was built on the

fact that they are a highly-functional

search engine — the world's second

largest. Facebook has a hard time

helping users fi nd their own his-

torical posts, let alone high-quality

video content on such obscure topics

EDITORʼS NOTES

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