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printcontentsfull screenprintYOUTUBER I 40
a nice ring light and you’re going
to be all good to go — in terms of
visuals at least.
You simply cannot forget your
audio. ASMR through your cam-
era’s onboard mic just doesn’t cut
it. You’re going to want to get an
external microphone, and you
HAVE to be sure it syncs up with
your video. The second things slip
up and your voice is coming out of
your closed mouth, it’s all over.THE WHO:
The easy stuff is all out of the way
now, so let’s get introspective for
a bit. Who is making this content?
Before you answer with any sort
of deep or honest response, make
sure that it’s the right thing to say.
You have to be absolutely genuine
on camera. You’re not genuine
in real life? You’re going to have
to fake it. You’ve got to be quick,
funny and emotionally open.
You’ve got to be able to make your
viewers believe that you feel a deep
connection with each of them per-
sonally, whether you know of their
existence or not. Viewers don’t
tune in because they want to slow
down for a bit, or be bummed out,
or feel detached. You have to keep
it fast and upbeat, keeping viewers
engaged at each and every frame.
The exception, of course, is be-
ing genuine while not being fast
and upbeat. You can bring things
down, but only if you bring the
viewers down with you. If you’re
going to be open about a bum-
mer, you’ve got to get the view-
ers involved so that they feel that
bummer right along with you.GUIDES
How To Become The Biggest YouTuber Everthey’re not even trying. Try vlogging a corpse, start-
ing beef with someone who doesn’t know you or just
being egregiously racist. You can reliably count on
any of these shortcuts to get you the kickstart you’re
looking for. Otherwise, you can dish the drama. Cre-
ate a news show entirely out of online issues, giving
your opinion on whatever you’d like, and watch the
clicks roll in.
It’s these categories, ASMR, challenges, gaming,
and the like that are inexplicably evergreen here on
the web. Whatever you choose to do, you have to
make sure it stands out. Really, viewers are going
to see your content before they see you. While your
personality is what keeps them in the long run, the
meat of your content is what’s going to pull them
in in the first place. After all, any video could be a
viewer’s first, so you have to ensure that every up-
load you put out there could be a good entry point to
hook a new subscriber.THE WHEN:
All that aside, one-hit-wonders are rare on You-
Tube. You can’t just upload a video, vanish for a few
months, and come back with another one, expect-ing to make it big this way. You’ll
want to have something out every
week; multiple uploads in a week
are going to look even better for
you. Consistency in everything is
key. Try to set a weekly schedule
and stick to it so your viewers
know when to pop on by and see
what’s new. This isn’t even taking
into account things like blooper
reels, extra vlogs, second chan-
nel uploads, or anything like that.
Even if you’re just a solo creator
without a production crew, you’ve
got to have the goal of weekly high
quality content without fail.THE HOW:
It doesn’t matter how good your
content is, it still has to have the
production quality to make it
watchable. It’s 2018; most cell
phones come with at least a 1080p
camera. Laptop webcams are a
thing of the past. Unless you’re
classic Miles McKenna embracing
low-grade footage for its novelty,
you need to get on the HD train, or
even 4K if possible.
That being said, there’s more to
the perfect setup than your resolu-
tion. Your filming background has
to be absolutely pristine. It doesn’t
matter how fake it is, you just need
to give the appearance of being
rich and tidy at all times. If it’s
cluttered, boring, basic or off-put-
ting in general, viewers are going
to get tired of it and click off.
Don’t forget to think about
lighting when getting ready to
film. If you can’t use light from
the sun, store-bought is fine.
Pick up a couple of softboxes orGood quality audio is crucial to any video. An external microphone is
always going to sound better than the one built into your camera.383 Guides - General Become Bigges YouTuber.indd 40 2/19/19 2:56 PMYOUTUBER I 41
a nice ring light and you’re going
to be all good to go — in terms of
visuals at least.
You simply cannot forget your
audio. ASMR through your cam-
era’s onboard mic just doesn’t cut
it. You’re going to want to get an
external microphone, and you
HAVE to be sure it syncs up with
your video. The second things slip
up and your voice is coming out of
your closed mouth, it’s all over.THE WHO:
The easy stuff is all out of the way
now, so let’s get introspective for
a bit. Who is making this content?
Before you answer with any sort
of deep or honest response, make
sure that it’s the right thing to say.
You have to be absolutely genuine
on camera. You’re not genuine
in real life? You’re going to have
to fake it. You’ve got to be quick,
funny and emotionally open.
You’ve got to be able to make your
viewers believe that you feel a deep
connection with each of them per-
sonally, whether you know of their
existence or not. Viewers don’t
tune in because they want to slow
down for a bit, or be bummed out,
or feel detached. You have to keep
it fast and upbeat, keeping viewers
engaged at each and every frame.
The exception, of course, is be-
ing genuine while not being fast
and upbeat. You can bring things
down, but only if you bring the
viewers down with you. If you’re
going to be open about a bum-
mer, you’ve got to get the view-
ers involved so that they feel that
bummer right along with you.Otherwise, they won’t hesitate to turn off the sad guy
and click away to their recommended bar.
This high-speed high-energy high-quality high-
entertainment energy can’t stop just because you
turn your camera off. You’ve got to be sure that you
keep up this constant engagement at all times, even
when you’re not rolling. YouTube is no longer just
about the platform; it’s all about the life brand you’re
creating. If you’re not going to keep it up on all social
media platforms at all times, you can kiss your hopes
of that sweet sweet YouTube money goodbye.
If you’re keeping your brand alive at all times, you
know what that leaves time for? That’s right: noth-
ing. If you’re not filming, you’d better be editing. If
you’re not editing, you’d better be scripting. If you’re
not scripting, you’d better be filming. You have to
stay on that grind. If you’re looking to be a full time
YouTuber, you’re not looking at 40 hour weeks; you’re
looking at 168 hour weeks — more if possible.THE NOW WHAT:
So you’ve got your content. You’ve got your produc-
tion setup. You’ve got the personality. The next step?
Getting someone to actually see it. Social media
is your best friend from here on out. As soon as aUploading a new video is just the start. Promoting videos and network-
ing on social media will also take time and energy — and caffeine.GUIDES
How To Become The Biggest YouTuber Ever383 Guides - General Become Bigges YouTuber.indd 41 2/19/19 2:56 PM