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BRITISH TRUCKS
Foden did low-volume specialist chassis better than anyone- but niche brands can’t survive in a global economy
Business is business: to survive
and thrive, you have to make
profits. And as we entered the
1990s, British truck brands
were struggling to do so
Words: Peter Symons / Images: Peter Davies
Brit
exit
Shortlived ECX: British designed and built glassfibre cabOne theory was that, for the UK, the new Iveco
Stralis could be badged as Seddon Atkinson