MONDAY 5 AUGUST 2019‘I knew I had to work twice as
hard as a white person’
Riot Communications co-founder Preena Gadher talks to Zlata
Rodionova about diversifying the PR workforce
She and a friend launched the firm from a bedroom with two laptops, two phones each and a pile of books (Riot Communications)
From poor work-life balance to incompetent bosses there are a lot of reasons why people quit their stable
jobs to become independent or launch a business of their own – but few of those involve an AGA cooker.
Preena Gadher, co-founder and MD of award-winning agency Riot Communications, had been working at
Penguin Random House for almost six years in 2008 when a conversation about the iconic oven prompted
her to take the plunge.
“I left because career progression in publishing tends to be quite slow, but if I’m honest I didn’t think I