Finding a balance takes a lot of self-discipline. I’ve already scaled down to four days a week at work, which
will make a massive difference. If I’m on holiday, I won’t be online and I don’t expect anyone to read their
emails after 7pm.
“It’s one of the good things about running your own business, I learnt to let go and work out where I can
add to have more positive impact. You can’t run a business and be a micro-manager, it’s a recipe for disaster
especially if you want your business to grow.”
Gadher is also a mentor for the BME PR Pros Mentoring Scheme, which aims to increase the number of PR
professionals from ethnic minorities in top UK roles. Perhaps surprisingly, for someone with her
experience, she first joined the schemed as a mentee.
“I’m a firm believer that you are never too old or too far into your career to learn new skills and benefit from
the guidance of someone who has successfully trodden the path. All I wanted was to find a mentor that was
a few steps ahead of me in the game and also founded their own agency.
“I was paired with founder of Shine Communications Rachel Bell and I can honestly it was an incredible
opportunity to learn and also very reassuring to see the challenges your faces are not new and solvable.
“As I mentor I also benefited enormously from my mentee. It’s interesting to see what the landscape looks
like from the perspective of a person who’s just starting out in the sector. And I want to show people that If
I can do it, anyone can.”
Her hope for the industry? “I just really want more non-white people to enter PR. We are a creative
industry, we won’t be able to do the job we are paid to do if everybody in the room looks the same. You
can’t come up with interesting and fresh ideas if you’re working in a room full of cookie-cutter versions of
you.”