order to get the supporters into this area and
keep them there, the team had to ‘change their
perception of the stadium and what it has to
offer’. This works to the club’s advantage:
increasing ‘dwell time’ means the money
spent by fans on site, rather than outside, goes
up accordingly.
Another of the main objectives was to
democratise the traditionally contrasting
experiences for the GA and premium fans.
This meant unprecedented quality and choice
of facilities for the 54,000 GA fans, moving
beyond the cheap pint and pie of tradition to
an array of as many as 45 varied food outlets.
In the Market Place fans might head to the
‘longest bar in Europe’, its 65m length
representing the width of the goal line. The
central section is a dedicated high-volume bar
serving bottom-filled pints that are ready in
only three seconds (which the fans love, and it
has proven a hit on social media). Bookending62,000 capacity, you see the UK’s largest
single-tier stand on the south side, which seats
an uninterrupted wall of 17,500 supporters.
The fans are at the heart of it all, and Jump
Studios and Populous aimed to ‘redefine the
fan experience at every level’. While Populous
is an expert in the field, Jump Studios felt it was
to its advantage to be new to stadia design,
and the fresh ideas the team brought to the
table delighted the football club. Wanting to
outreach anything that existed already, Jump
Studios looked to the wider field of hospitality:
buzzing street food markets, the new league of
high-street offerings, and the best restaurants
in the West End. All this went into its work on
the GA concourses, doing the best it could for
the ‘true fan zone’. The stadium now opens
two to three hours before and after a game,
offering-up all the stuff of pre- and post-match
ritual on site. There’s even a pop-up barber
shop to get fans ready for the occasion. In
this on either side is a craft beer section
selling local brewery Beavertown’s range.
This has been brewed on site in its dedicated
microbrewery – a real stadium first. Even the
landscape of the hospitality areas has changed,
with a physical move from ‘hole-in-the-wall’
outlets to theatre kitchens, a dining experience
that grabs fans’ attention either side of the
main event.
The design teams brought in specialists
to thoroughly consider all the factors that
enter into stadia design. Acoustics were
hugely important, whether in the bowl, the
media centre or the restaurants. Another
consideration was accessibility – no fan should
have anything but the best experience. Among
all that has been achieved the innovations
made in this field (often at considerable effort
and expense) are worth a special mention.
While there are more accessible bays in the
bowl than in any other stadium, the provisionPROJECT 1 027PROJECT INFO
Client
Tottenham Hotspur FC
Architect
Populous
populous.com
Interior design
(GA and overall
concept) Jump Studios
Premium hospitality
interiors
F3 Architects & Interiors
Landscape architect
Populous
Planning consultant
DP9
Structural engineer
BuroHappold
Engineering & Schlaich
Bergermann Partner
(roof design)
M&E consultant
BuroHappold
Engineering
Quantity surveyor
Arcadis
Lighting consultant
BuroHappold
Engineering
Main contractor
Mace
Location
Tottenham, London, UK
Start on site
01/2015
Completion date
04/2019
Gross internal floor area
120,000 sq m
Form of contract and/
or procurement
Construction
management
Total cost
ConfidentialHUFTON + CROW