Thanks to Instagram and the ‘shelfie’, we’re
increasingly seeking unusual and unique
pieces for our homes. Products crafted by
artisans are the holy grail that hits this spot,
and an array of e-commerce entrepreneurs
allow us to shop designs from across the
globe – Italy via Artemest, Greece via Themis
Z, Burma via Kalinko and Latin America
via Maison Numen. Now, the designer-
makers of Africa are set to shine, thanks to
new e-tailer Hadeda (rhymes with la-di-da).
Style maven Kate Kindersley, who – rather
enviably – splits her time between South
Africa and the Cotswolds, is the force behind
this curated selection of furniture, fashion,
tableware and textiles. Raised in London
by a Capetonian mother, Kindersley always
holidayed in Cape Town and moved there
when she was 25. Her expert local knowledge
enables her to cherry-pick the ideal pieces
for a UK audience. ‘My mum wanted to set
up a similar business but never quite got
round to it,’ she explains. ‘I bought and sold
CA PE
CRUSADER
Dividing her time between Cape
Town and the Cotswolds has
allowed Kate Kindersley, owner of
online retailer Hadeda, to compile
a collection that showcases the
best pieces from Africa’s designers