HABITAT
Owned by Sainsbury’s since 2016, Habitat is
undergoing a ‘test and learn’ period of trialling
different store formats and sizes in order to meet
changing and varied customer needs. New stores
have recently opened in Leeds, Westfield London
and Brighton, and there are 11 Mini Habitat stores
in Sainsbury’s supermarkets. However, 70 per
cent of its turnover comes from online purchases.
There is a shift towards interesting products
that feel less mass-produced – one bestselling
table has a concrete-tiled top – and furniture with
a smaller footprint that is often multi-use and
foldable to suit more compact homes. This autumn
sees a big focus on lighting at Habitat, with the
launch of 80 new designs. habitat.co.uk
THE SHIFT
IS TOWARDS
MULTI-USE
FURNITURE
FUTURE OF RETAILSEPTEMBER 2019 ELLEDECORATION.CO.UK 83‘A u s t i n ’ dining table, £495; ‘Fuji’ salt
and pepper mills, £10; ‘Carmen’ vase,
£335; spoons from ‘Turini’ 16 -piece
cutlery set, £95; ‘Dora’ tumblers, £8
for four; ‘Inara’ bowls, £6 each; ‘Nessa’
12-piece dinnerware set, £100;
‘Larsa’ chairs, £130 each; ‘Finchley ’
pendant light, £80, all Habitat