Newborns’skinis30%thinner
than adult skin, and therefore
more prone to moisture loss.
So it’s no surprise then that
mini-me ranges are pretty
adept at locking in hydration,
protecting the outer layer of skin,
and making sure it doesn’t dry
out. This is what makes it so
good for older complexions.
‘As our skin matures, it
becomes thinner and in some
respects it becomes like the skin
of a baby, so that by the time we
are in our 70s or beyond we may
feel it is “paper thin” and bruises
badly. Our veins appear more
prominent, and skin is slowertoheal,’explainsJaynSterland,
Weleda’s Managing Director. She
suggests slathering your body
in baby lotion after washing.
We love Burt’s Bees Baby
Nourishing Lotion, £8.99.
‘Another good move is to use a
baby body wash in the shower,’
she advises. Weleda Baby
Calendula Shampoo & Body
Wash, £7.95, is made with
nourishing plant oils to pamper
skin, making it a big hit with
adults suffering sensitivities.
Also try La Roche-Posay
Cicaplast Baume B5 Soothing
Repairing Balm, from £7.50,
which can be shared among the
whole family to soothe
myriad skin strops, from
nappy rash and eczema
flare-ups to chapped lips
and insect bites.womansweekly.com 19
BEAUTY
DIDYOU
KNOW?
60 PERCENTOF
PEOPLEBELIEVE
THEIRSKINIS
SENSITIVE
IT’S EFFECTIVE
IT’S COMPLEMENTARY
While baby booty can help with dryness
and sensitivity, there are issues it can’t
tackle, like deep-set wrinkles, sagging
and pigmentation. For these, you’ll need
your anti-ageing heavyweights, such as
retinol, hyaluronic acid, antioxidants
and vitamin C. However, as baby creams
focus solely on hydration, they make
a great foundation on which to add
targeted treatments
based on your skin’s
needs. Try something
truly neutral like
Petit Pai Apple &
Mallow Blossom Face
& Body Cream, £22,
paiskincare.com, which
delivers long-lasting hydration and calms
flare-ups. We also like Kiehl’s Baby
Nurturing Baby Cream for Face & Body,
£19.50, with shea butter and fruit oils.
And as Jayn says, ‘My advice is to
keep skincare simple and follow your
instincts. Listen to your skin – it doesn’t
need dozens of expensive lotions and
potions.’ But the baby aisle seems like
a great place to start!