BeanScene – August 2019

66 beanscenemag.com.au beanscenemag.com.au

PUBLISHER

Christine Clancy

[email protected]

MANAGING EDITOR

Sarah Baker

[email protected]

JOURNALISTS

Ethan Miller

[email protected]

Alexandra Duffy

[email protected]

ART DIRECTOR

Blake Storey

DESIGN

Kerry Pert, Madeline McCarty

BUSINESS DEVELOPMENT MANAGER

Camilo Molina

[email protected]

CHIEF OPERATING OFFICER

Brad Buchanan

[email protected]

DESIGN PRODUCTION MANAGER

Michelle Weston

[email protected]

CLIENT SUCCESS TEAM LEADER

Janine Clements

[email protected]

PHOTOGRAPHY

Blake Storey, World Coffee Events, Kate Beard, Ona Coffee,

Simon Shiff, Toby's Estate, Rosa Friend, Kristaps Selga,

Josh Griggs, Fairtrade ANZ

CONTRIBUTORS

Jibbi Little, John Russell Storey, Babin Gurung,

Maurizio Marcocci, Emma McDougall, Kieran Westlake,

Dr Monika Fekete, Bradley Cahill and Mafalda Moutinho

HEAD OFFICE

Prime Creative Pty Ltd

11-15 Buckhurst Street

South Melbourne VIC 3205

p: 03 9690 8766 f: 03 9682 0044

[email protected]

http://www.beanscenemagazine.com.au

SUBSCRIPTIONS

03 9690 8766

[email protected]

BeanScene magazine is available by subscription from the

publisher. The rights of refusal are reserved by the publisher.

ARTICLES

All articles submitted for publication become the property of the

publisher. The Editor reserves the right to adjust any article to

conform with the magazine format.

COPYRIGHT

BeanScene magazine is owned by Prime Creative Media and published by Christine

Clancy. All material in BeanScene magazine is copyright and no part may be reproduced

or copied in any form or by any means (graphic, electronic or mechanical including

information and retrieval systems) without written permission of the publisher. The Editor

welcomes contributions but reserves the right to accept or reject any material. While

every effort has been made to ensure the accuracy of information Prime Creative Media

will not accept responsibility for errors or omissions or for any consequences arising from

reliance on information published. The opinions expressed in BeanScene magazine are

not necessarily the opinions of, or endorsed by, the publisher unless otherwise stated.

The Hungry Fox Cafe

305 Wirraway Rd,

Essendon Fields, VIC, 3041

http://www.socoroasters.com.au

There may be no snow in Melbourne during these cooler months,

but the mountain-inspired chalet that is The Hungry Fox Café in

Essendon, Victoria, is the ideal winter escape.

The café opened in 2018 as an extension to the nearby

LaManna Supermarket in Essendon Fields, and has become a

favourite hangout for locals looking for a suburban retreat. With

the café still relatively new, as is its coffee supplier, SoCo Roasters,

BeanScene Editor Sarah Baker says it was a perfect opportunity to

feature both brands on the cover of our winter edition.

“What a fantastic opportunity to celebrate a passionate café that

embraces family, food, and fantastic coffee, and a new roaster that

thrives on story sharing and supporting the local community. It's

the perfect alignment of values,” Sarah says (see page 25).

With the assistance of SoCo Coffee Specialist Victoria Alec Zeta,

BeanScene took over the large café space towards the close of

business and put Alec to work. He demonstrated his technique

and patience as he pulled shot after shot and perfected his latte art

under pressure.

The three-hour shoot utilised SoCo’s Society house blend

consisting of Zambian Catimor and a Colombian Dulima blend of

Typica and Caturra.

“SoCo is so well suited to The Hungry Fox Café’s diverse

demographic. It’s locally roasted, and packs a punch. The Hungry

Fox Café was our first test ground to trial this new brand. The

reaction has been incredible,” Alec says.

The final covershot, photographed by Blake Storey, aimed

to capture The Hungry Fox’s ‘winter vibe’, and was done by

utilising the café’s many interesting interior and textures, including

its fireplace, marble benchtop, and

granite wall.

“The final shot is one that

represents everything that SoCo

embodies in terms of its connection

to nature and origin. Looking at the

cover image, you can’t help but want

to enjoy a SoCo coffee, and then

hopefully another and another,” says

SoCo Roasters’ Trade Marketing

Manager Faye Heininger.

beanscenemag com a

AUGUST 2

019

AUGUST (^2019) A World-Class (^) Coffee Magazine
More than a cupWhy community connections matter
Emilio Lopez Diaz on Coffee in crisis
Aremde removes the wall of steelsupply chain realities
Ethiopia’s lasting legacy
BeanScene
covershoot
6 beanscenemag.com.au
PUBLISHER
Christine Clancy
[email protected]
MANAGING EDITOR
Sarah Baker
[email protected]
JOURNALISTS
Ethan Miller
[email protected]
Alexandra Duffy
[email protected]
ART DIRECTOR
Blake Storey
DESIGN
Kerry Pert, Madeline McCarty
BUSINESS DEVELOPMENT MANAGER
Camilo Molina
[email protected]
CHIEF OPERATING OFFICER
Brad Buchanan
[email protected]
DESIGN PRODUCTION MANAGER
Michelle Weston
[email protected]
CLIENT SUCCESS TEAM LEADER
Janine Clements
[email protected]
PHOTOGRAPHY
Blake Storey, World Coffee Events, Kate Beard, Ona Coffee,
Simon Shiff, Toby's Estate, Rosa Friend, Kristaps Selga,
Josh Griggs, Fairtrade ANZ
CONTRIBUTORS
Jibbi Little, John Russell Storey, Babin Gurung,
Maurizio Marcocci, Emma McDougall, Kieran Westlake,
Dr Monika Fekete, Bradley Cahill and Mafalda Moutinho
HEAD OFFICE
Prime Creative Pty Ltd
11-15 Buckhurst Street
South Melbourne VIC 3205
p: 03 9690 8766 f: 03 9682 0044
[email protected]
http://www.beanscenemagazine.com.au
SUBSCRIPTIONS
03 9690 8766
[email protected]
BeanScene magazine is available by subscription from the
publisher. The rights of refusal are reserved by the publisher.
ARTICLES
All articles submitted for publication become the property of the
publisher. The Editor reserves the right to adjust any article to
conform with the magazine format.
COPYRIGHT
BeanScene magazine is owned by Prime Creative Media and published by Christine
Clancy. All material in BeanScene magazine is copyright and no part may be reproduced
or copied in any form or by any means (graphic, electronic or mechanical including
information and retrieval systems) without written permission of the publisher. The Editor
welcomes contributions but reserves the right to accept or reject any material. While
every effort has been made to ensure the accuracy of information Prime Creative Media
will not accept responsibility for errors or omissions or for any consequences arising from
reliance on information published. The opinions expressed in BeanScene magazine are
not necessarily the opinions of, or endorsed by, the publisher unless otherwise stated.
The Hungry Fox Cafe
305 Wirraway Rd,
Essendon Fields, VIC, 3041
http://www.socoroasters.com.au
There may be no snow in Melbourne during these cooler months,
but the mountain-inspired chalet that is The Hungry Fox Café in
Essendon, Victoria, is the ideal winter escape.
The café opened in 2018 as an extension to the nearby
LaManna Supermarket in Essendon Fields, and has become a
favourite hangout for locals looking for a suburban retreat. With
the café still relatively new, as is its coffee supplier, SoCo Roasters,
BeanScene Editor Sarah Baker says it was a perfect opportunity to
feature both brands on the cover of our winter edition.
“What a fantastic opportunity to celebrate a passionate café that
embraces family, food, and fantastic coffee, and a new roaster that
thrives on story sharing and supporting the local community. It's
the perfect alignment of values,” Sarah says (see page 25).
With the assistance of SoCo Coffee Specialist Victoria Alec Zeta,
BeanScene took over the large café space towards the close of
business and put Alec to work. He demonstrated his technique
and patience as he pulled shot after shot and perfected his latte art
under pressure.
The three-hour shoot utilised SoCo’s Society house blend
consisting of Zambian Catimor and a Colombian Dulima blend of
Typica and Caturra.
“SoCo is so well suited to The Hungry Fox Café’s diverse
demographic. It’s locally roasted, and packs a punch. The Hungry
Fox Café was our first test ground to trial this new brand. The
reaction has been incredible,” Alec says.
The final covershot, photographed by Blake Storey, aimed
to capture The Hungry Fox’s ‘winter vibe’, and was done by
utilising the café’s many interesting interior and textures, including
its fireplace, marble benchtop, and
granite wall.
“The final shot is one that
represents everything that SoCo
embodies in terms of its connection
to nature and origin. Looking at the
cover image, you can’t help but want
to enjoy a SoCo coffee, and then
hopefully another and another,” says
SoCo Roasters’ Trade Marketing
Manager Faye Heininger.
beanscenemag com a
019
AUGUST (^2019) AWorld-ClassCoffeeMagazine
Why community connections matter More than a cup^
Emilio Lopez Diaz on Coffee in crisis
Aremde removes the wall of steelsupply chain realities
Ethiopia’s lasting legacy
BeanScene
covershoot