The European Business Review - July-August 2019

(nextflipdebug2) #1
IWC SCHAFFHAUSEN BOUTIQUES: PARIS · LONDON · ROME · MOSCOW · NEW YORK · BEIJING · DUBAI · HONG KONG · GENEVA · ZURICH
IWC.COM
For more information please call +41 52 235 73 63 or contact [email protected]
FOLLOW US ON:

Pilot’s Watch Chronograph Spitfire. Ref. 3879:
Only rarely do form and function blend as magically as in the design of
the Spitfire. The elliptically shaped wings not only gave the propeller-dri-
ven aircraft outstanding flying characteristics, but were also responsible
for its perfect silhouette. Like the Spitfire, our eponymous watch line
makes no compromises when it comes to engineering and design. For
that reason, we equip all our Spitfire models with high-quality in-house
movements from Schaffhausen. The puristic instrument-look design was


inspired by classic military standard watches such as the Mark XI naviga-
tion watch we started producing in 1948 for the British Royal Air Force.
More than 80 years after its first flight, we are now sending the Spitfire on
its longest-ever journey: Steve Boultbee Brooks and Matt Jones are set-
ting off on an adventurous circumnavigation of the globe in their Silver
Spitfire. It will take the British airborne icon on a flight of 43,000 kilome-
tres, touching down in 30 countries. There’s no dream too big to stop us
living it.
Free download pdf