Apple TV+ could be a $9 billion business by
2025 , with an expected 136 million subscribers
by the end of 2025, assuming that just one in
every 10 users subscribe for the service. That’s an
ambitious target, but certainly not impossible.
However, to reach such heights, the company
will have to face stiff competition. Of course,
we’re entering new times where consumers
no longer pay for expensive TV packages, with
millions ‘cable cutting’ and subscribing to
Netflix and Hulu instead. But with so much
competition not only from Apple but from
Disney and AT&T, subscribing to all of your
favorite services will soon be as expensive if not
more expensive than a traditional TV cable plan.
Disney+, which will launch this month, will cost
just $6.99 per month, which is affordable for
everything it will offer, especially considering
it’s the “most wanted” amongst consumers.
Offering subscribers access to the entire vault
of Disney content, live-action Star Wars series
The Mandalorian, a slew of Marvel series, and
tonnes of original movies and series based off of
famous IPs, the service will do well, but Disney’s
still taking precautions. Bob Iger stepped
down from the Apple board, whilst Disney has
reportedly banned Netflix adverts from its
television networks such as ABC to quieten
the competition.
AT&T, on the other hand, is also fighting
dirty, with COO John Stankey confirming the
giant will give away its upcoming HBO Max
streaming service to existing customers for
free. That means HBO Max will have more than
10 million subscribers when it launches in the
spring, encouraging others to flock to AT&T and
Image: Gabe Ginsberg