sweetening existing customers into paying for
a subscription when the promotion eventually
ends. Verizon, on the other hand, is offering
subscribers a year’s free Disney+, in response
to T-Mobile offering customers free Netflix.
It’s impossible to predict what the streaming war
will look like in a year’s time; we may even see
some eyebrow-raising acquisitions just around
the corner. But the truth is, that’s great news for
consumers - it means access to higher-quality
content free from advertising from some of
our favorite stars. Apple TV+’s launch will no
doubt be overshadowed by Disney’s impressive
offering which will roll out in the United States
in the coming weeks, but that’s not to say Apple
TV+ won’t be a success or change the way we
think about traditional television.
It’s time to put down your phone and open the
Apple TV app - something exciting awaits...
Image: APPLE TV+