IN THE WORKSHOP WITH DOC ROBINSON
Tech Torq
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MILLENNIAL
WHAT?
Doc, I keep hearing about
Millennials, Gen this and
Gen that and it all seems
confusing. It seems like
marketing chatter dreamed
up over meeting room tables.
Can you give a brief but clear
description of what all these
terms mean?
- Frank
Yes, Frank the population
groupings are thrown around
quite a lot and probably come
in handy to advertising people,
help to select ‘focus’ group
participants and make some-
what arbitrary distinctions
between the different groups.
Arbitrary because I don’t think
these distinctions have much
meaning in many cases. For
example, Baby Boomers are
those born between 1946-
- I have a mate who was
born in 1944, which puts him
in the Silent Generation. Do the
marketing gurus really think
he makes different choices
about his clothing purchases or
motorcycle preferences than a
Boomer, who was born three
years later? Anyway I trust the
chart above will make it clear
for you.
INDIAN
RELIABILITY
Doc, a few of my mates
reckon that Indian as built by
Polaris is not a proven prod-
uct yet. To make the point
they list a swag of previous
owners of the brand who
stuffed up one way or the
other. Why should anyone
believe that Polaris is going
to keep the brand going?
Look what they did with
Victory Motorcycles. And
anyway, aren’t the current
Indian engines just a rehash
of the Victory one? I’m a bit
interested in getting one, as
they are the most beautiful
cruiser out there in my opin-
ion. But I don’t want to get
stuck with an orphan bike.
Your thoughts please?
- Blake
You present a couple of reason-
able questions Blake, especially
given the history of the marque
in more recent times.
We can ignore some of the
amateurish attempts at reviv-
ing the brand such as the Gilroy
Indians built in a Californian
town best known for its garlic
production. And just like garlic
the Gilroy models stank.
A better attempt was made
by Stellican Ltd, a private equity
firm who had successfully
revived the fortunes of the Chris
Craft brand of boats. Chris Craft
had been America’s iconic power
craft since 1867 and owners
included President Kennedy,
President Roosevelt, Frank
Sinatra and of course Elvis. But it
had fallen on hard times.
However, the difference
between reviving a boat
company and a motorcycle
company is significant. With
the boat company you hire the
right designers and craftsmen
and build the hulls. Then you
select a proven and successful
company such as Mercury or
Volvo as a powering source
and you are ready to go. Well
Stellican did a good job with
its design and finishes in my
opinion, but the engine they
selected was crap.
I had a loan Indian in Sturgis
in 2009, the year they were
released, and at highway speeds
POPULATION BREAKDOWN BY LARGEST GENERATIONS
9% 23% 20% 23% 19%
SILENT GENERATION
Born 1925-1945
BABY BOOMERS
Born 1946-1964
GENERATION X
Born 1965-1980
GEN Y (MILLENNIALS)
Born 1981-1997
GEN Z
Born 1998-2012
A large-diameter clutch
allows for fewer clutch
plates than is usual,
which helps reduce
level-pull effort.
The six-speed gearbox
uses helical teeth in
the top five gears,
reducing whine.
THUNDER STROKE TECH
As is typical with cruiser engines, the Thunder Stroke
111 is a conservative design, packed with features
aimed at durability, smoothness and low maintenance.
Engine, gearbox and primary
drive are all housed in the
same casting, which
simplifies oil changes and
combats leaks.
The 49-degree piston angle
(Harley uses 45-degree
angles) gives the Indian an
exhaust note all its own.