JULY 2019 | Manufacturing Today http://www.manufacturingtodayindia.com

COVER STORY

ANAND GROUP

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1. Four-stage indexing
   for piston and limb
   assembly torqueing
   with seal pressing
   process (2-wheelers).


2. Assembly of worm
   wheel and greasing in
   gearbox housing.


3. Most plants employ
   a significant number
   of women on the shop
   floor.

for each partnership. Considering that this worked out

well for us, we have continued to form joint ventures

with companies who were leaders in their own par-

ticular product range or system.”

This cornerstone principle has catapulted the Delhi-

based ANAND Group to a supremacy in the markets

it serves.

Interestingly, ANAND Group has also been prudent

and not let its ambitions get ahead of them. As a

policy, the company has confined its operations solely

to India, which is one way of not competing with its

partners in their region. Deepak Chopra, group CEO,

ANAND Group, says, “Our customers are global citi-

zens and well aware of contemporary products and

solutions. Staying relevant to the business meant

bringing in latest technologies that our OEMs – the 2-,

3-, and 4-wheelers manufacturers – offer their cus-

tomers elsewhere. A few decades ago, volumes for

auto components were low and it was not feasible for

Indian companies to invest large amounts in devel-

U

ntil liberalisation in 1991, the travel

schedules of Indian executives often

revolved around treks to Delhi to seek

permission to import equipment. These

days the country's corporate warriors

talk of being on the road in Europe or Africa for three

weeks at a stretch, of trips to factories in Wales, and

of crossing America to talk to vendors and customers.

The rapid globalisation of Indian firms owes much

to takeovers and tie-ups. Cross-border deals are

transforming the reputation of Indian firms abroad.

While this may still be a novelty to most Indian com-

panies, home-grown ANAND Group set a precedent

decades ago when it went seeking partners overseas.

Anjali Singh, executive chairperson, ANAND Supervi-

sory Board and Gabriel India, says, “As a company

that is 60 years old, there has been a trajectory and

a history to the group. Since inception, the founder

Deep Anand, had a vision to bring the best technol-

ogy to customers in India and that was the baseline

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