JULY 2019 | Manufacturing Today http://www.manufacturingtodayindia.comCOVER STORY
ANAND GROUP
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oping indigenous technology. Joint ventures were the
only way.”THE SUM OF PARTS
ANAND Group has come a long way since 1961
when it began manufacturing shock absorbers. To-
day the company manages 15 JVs and eight techni-
cal collaborations. With each tie up, it has only added
newer products to its portfolio and consistently ad-
opted modern and innovative technologies that were
hitherto unheard of in India. Chopra says, “As a group,
we have been discerning enough to choose partners
that have the best technology and products. Our
partners have strong customer connects and relation-
ships at the global scale across different geographies.
Most of the time we have plumped for a partner who
has established itself in other geographies and gives
us the advantage of a common base of customers
outside their country.”
Managing culturally different partners is no small
feat. Singh says, “We have partners from France to
Korea to China to US and Germany and each come
with their own cultural footprint not to forget their
unique methods, functions, systems and best practic-
es. There has been much cross-border learning which
over time has been quickly adopted. Learnings have
comprised not only in product, process and manufac-
turing but also in HR, audit, systems and processes.”
There has been a studied logic behind the expan-
sions and the product portfolio the company has cho-
sen. Most Indian auto components players prefer to
run with basic materials and components that offer
high turnover but are low on value add. Singh has in-
herited from her father, the founder Deep Anand, a
sharp sense of business combined with a gut feel thatHOW ANAND GROUP STANDS OUT IN THE INDIAN MARKET With 15 JVs and 8 technical collaborations, the Group continues to
remain firmly rooted in the Indian market
The company continues to be a leading Tier I supplier to 2-, 3-, and
4-wheeler manufacturers in India
Has achieved operational excellence through lean production systems
and Heijunka, which when implemented correctly helps organisations
meet demand while reducing wastes in production
Over the years, developed innovative processes that are a first in India
There's a sense of pride the group feels knowing that every car on the road
would have a part manufactured by ANAND Group- Paper pack
assembly station for
industrial line. - A paint shop line.^5
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