Manufacturing Today – July 2019

http://www.manufacturingtodayindia.com Manufacturing Today | JULY 2019

COVER STORY

ANAND GROUP

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6. The group makes
   extensive use of
   robots across
   functions.


7. Semiautomatic
   shock absorber
   piston valving
   assembly station.

6

7

has stood her in good stead. Like him, she has pre-
ferred to walk the untrodden path and chosen to seek
partners that would give ANAND Group an opportu-
nity to manufacture model-oriented products and veer
away from basic components and raw materials. “The
idea has been to manufacture systems and modules,
mostly proprietary products, by buying raw materials
and components from our Tier 2 and 3 suppliers and
work closely with OEMs to supply to the models and
variants they launch at regular intervals. Our purpose
is to be the Tier I supplier and though in some cases
we do provide product lines like engine and transmis-
sion components which could be Tier 2 products but
we ensure they directly reach the OEM,” says Singh.
The company has stood the test of time by deliver-
ing better products over the years. What began with
build-to-print, with the print supplied by the OEM, has
now turned proprietary. Chopra says, “OEMs now
approach us with the vehicle specifications and the
performance indicators for the vehicle and we then
design the system for that variant. The rest is left to us.
It’s for this reason we have tied up with global partners
who are the best in their chosen field.”

BUILDING ON FAMILIARITY
The numerous JVs have also helped ANAND Group
withstand the test of time. Today, the group manufac-
tures a range of components that comprise chassis,
emission control, powertrain, thermal management,
safety products such as brakes, steering systems
and suspension, among others. Singh says with a
sense of pride that practically every car on the road

would have a part manufactured by ANAND Group.

The company is the Tier I supplier to leading automo-

tive OEMs, Railways, Off-Highway and construction

equipment manufacturers.

Investments in R&D are constant within the group.

With the advent of new regulations in the auto sec-

tor, it is imperative that the company invests in new

technologies so as to not lose its grip. Chopra says,

“Take the case of brake systems. We have the con-

ventional brake systems but tighter regulations de-

mand ABS (anti-lock brakes) and in the near future

ESC (Electronic Stability Control). So we have got

into that business also. For the technology on the

design side, we have begun working with OEMs

here to design products for the Indian market, to be

built with a robustness required for Indian conditions.