See Beyond – July 2019

July/August 2019 27

Shiva is centered, strong and compassionate.
Shakti is fluid, sensual and expressive. These con-
trasting energies are equal and opposite. In their
tradition, Shiva is forever in union with Shakti.
What a perfect metaphor for what we need in this
world today.

Let me give you a specific business example to ex-
plain my vision. There is a common saying in sales
called the ABC of Sales: Always Be Closing. This
means, when you are on a sales call or in a sales
presentation, you should always be focused on
closing the sale, no matter what. It is a hyper-mas-
culine approach.

It is great to have outcome-based thinking, in
sales, business or life. But it becomes too stress-
ful for the individuals involved when we are too
results focused. What if your spouse or significant
other asks you regularly for the outcome of your
lovemaking? We must not only bring in results but
also embrace the experiences that life has to offer.

Many of my highly accomplished female clients
tell me that they need to switch to masculine ener-
gy in the office. There is nothing wrong with men
using feminine energy or women using masculine
energy; it is quite natural.

But women adopting too much masculine energy
to survive in a masculine work environment will
trigger even more stress, anxiety, and depression.
When a woman is not happy, her man or signif-
icant other cannot feel accomplished, either. So
men adapt to please their women and become too
feminine and overly nice. Women being overly
masculine and men being too feminine create a
vicious cycle of imbalance and added stress to all
concerned.

We don’t need to become results-producing robots

in sales or business. We don’t need to live on a

unicorn island, either.

So what does the new world order of work culture

look like?

What if we could achieve a gender synergy ap-

proach to persuasion? Even if you have nothing to

do with sales, you always need to persuade your

spouse and your friends and your children, don’t

you?

What if the new ABC of Persuasion is Always Be

Caring? You could close more sales because you

care more for your customers than your competi-

tion does. You will become a buying consultant,

who helps them make the right decision, whether

you sell your ideas to your family or services to

your customer.

What if you could compassionately listen to others

and sincerely pay attention to their problems and

how they affect them? You will listen to their fears

and aspirations because you care.

Imagine offering your product as a solution to

their problem and paths to their aspirations out

of caring, rather than out of greed. Imagine the

results you could achieve using the same principle

at home with your children, spouse, and friends.

There is neurological conditioning behind these

work and cultural habits, as well. Our brain has

white matter, used for networking and commu-

nication. Our brain also has gray matter, which

processes information.

Generally speaking, men use 6.5 times the amount

of gray matter that women use. Typically, women

use 10 times the amount of white matter men use.

Imagine offering your product as a solution to customers’ problems

and paths to their aspirations out of caring, rather than out of greed.