2019-03-01 Exhibit

100 I I MAR 19

S

torytelling is in the DNA of human,

and we are all born storytellers.

Primarily storytelling was word of

mouth. With time, mediums have

evolved, yet the core at its base! The

thing about stories is that they touch our

hearts and have a lasting impact on us.

Remember how our grandparents would

tell us tales of bygone mysteries and at

times of glory, self-praise. After the advent

of print, storytelling got competitive. The

print was a great medium to disseminate

stories, long stories or short stories, quick

and fast. Bhagwat Geeta, Bible and other

religious texts all tell us a tale. All are a

variant of storytelling.

the diGitaL worLd

The digital world is a highly impactful and

powerful medium that touch the lives of

a significant section of people. Whether

it is just sharing a piece of information,

creating hype about something or

reaching and engaging customers, digital

platforms have their own way of doing it

and making the best out of everything. In

order to create a deeper connection and

build trust with customers, marketers are

leaving no stone unturned because if the

market and scope is big, the competition is

even bigger.

Imagine if the most impactful medium

amalgamates with the most popular

medium, it will take marketing to the next

level. Hence, amongst various techniques

of Digital Marketing, the most effective

medium that connects the customers to the

brand is Storytelling. Talking about it as a

medium to sell, the world is full of stories,

and every brand has the story to tell.

When stories are told in the right way, they

ThE GlORy OF

STORyTEllING

in THe diGiTaL eRa

Harsha Prerna