2019-03-01 Exhibit

(Nora) #1
38 I I MAR 19

G


rant Richard
Kwiecinski, popularly
known as GRiZ, is
famous for creating
perfect moments out
of his unique style of
music. Dropping his
sixth album, ‘Ride Waves’ on the
5th of April, GRiZ is set to take the
world by a storm. In a conversation
with Smriti Raizada, GRiZ gives an
insight into what’s unraveling for
him this year!

: Hi Grant! How did you come
up with the name G RiZ, in that
particular letter case?
Griz: My college roommate used
to call me Grizzy or G-Kwizzy all
the time. He was a riot. I dug it,
so I shortened it to GRiZ, and
made the “i” lowercase as a way
to symbolize a shift of focus away
from the ego. The “i” – the me. I
think life is a more of an “us” thing.

: You have a unique integration
of a saxophone in the electronic

music you produce. How did
this unusual combination come
into play?
When I was playing at basement
college parties I wanted to interact
more with my music and really be
able to perform it. People seemed to
really dig it, so it stuck!

: Tell us one of the best and the
worst things about performing live.
Best thing is feeling and conducting
the energy of it all. Connecting with
people in that way is magic. The
worst part is when you screw that
up. It can quickly feel like you’re
standing in front of people with your
pants down. Everyone’s just looking
to have a good time though, so you
have to be able to shrug it off.

: 12 Days of G RiZMAS is an
initiative that definitely made a huge
impact on the community. When and
how did this idea turn into reality?
GRiZMAS began in 2014. We
planned 11 days of fundraising
activities around Detroit with a

show at the end of it falling the
weekend before Christmas.
5 years later we are raising
upwards of 50K in fan donations
surrounding activities like a
themed roller disco, a community
open mic, and secret DJ pop
ups; not to mention a pop-up
store filled with customized
merchandise in partnership with
Great Lakes Coffee, and clothing
donation bins 100% built and
operated by my friends and I.

: What’s your idea of electronic
music and where do you see it
heading in the next 5 years?
I think the biggest changes have
been the integration of electronic
music into mainstream culture
and the rise of internet streaming.
Electronic music is everywhere;
in commercials, behind the
biggest pop hits of today, selling
out arenas across America. The
popularization of electronic
and electronic dance music has
given rise to more musicians,
more diversification. The scene is
evolving at a rapid pace. We see
new genres almost yearly which I
find fascinating. Electronic music
enables people to create whatever
comes to their minds. We are
sharing and growing ideas. That’s
a beautiful thing.

: What are your thoughts on
social media and digital streaming
of music?
Social media can suck. However,
it’s a powerful tool to connect
people and share ideas.
Everything needs balance and
social media is no exception.
Addiction, anxiety, self-doubt -
these are common side effects of
these applications. Recently I’ve

become more interested in creating
real life experiences with people.
Getting to know my culture in
person. That is important to me.

I feel like digital streaming is the
new radio. It’s just so accessible.
I love being able to have almost
infinite music in my pocket
wherever I go.

: In a parallel universe, what
would be Grant Kwiecinski’s calling?
Graphic and/or other design work.
I love art!

: You’ve recently released a
single “I’m Good” and it’s already
received a great amount of love.
What else does the G RiZFam have
to look forward to in 2019?
A new album (April 5th!) A tour!
And maybe even more music!

: A piece of advice you’d want to
give budding artists.
Do your best to focus on the
objective of creation for the sake
of expressing yourself. Above
anything else it’s about connecting
to that piece of the human spirit.
Nothing else.

GRiZ


of the month


most expensive tech
buy: Sonos

phone you use:
Pixel 3

car your own and the
one you’d like to get:
Never owned a car but
I’d love to get a classic
convertible just to enjoy
driving around town.

name some essential
tech toys in your
music studio
Apollo quad

describe one
quintessential day in
your life: Wake up, coffee,
breakfast, meditate, make
music, work out, lunch,
make music, make some art

name one thing your
fans don’t know
about you:
I love customizing
my clothes!

Your music icon:
Frank Ocean

QuickieS

aRTIST


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