2019-03-01 Exhibit

(Nora) #1
MAR 19 I I 75

notch


Back in 2017, smartphone began arriving
with a slimmer bezel both on top and
bottom. But manufacturers were not
stopping there, they started working to
completely eliminate the bezel. While
eliminating bezel was not a big deal,
replacement of camera and phone
speaker was the biggest challenge.
Essential, an American Mobile came up
with the notch concept. They added a
notch which has a camera and speaker.
Though it was not a pure bezel-less
smartphone, it did start notch trend. The
notch was actually started trending when
the most popular brand Apple launched
its 10th-anniversary phone - Apple
iPhone X. It was the first smartphone
which actually started the notch trend.
After the iPhone X release, most of the
brands started making notch based
smartphones. Even brand's started
experimenting with a notch, recently there
is an ongoing trend of punch hole notch
launched by Honor and Samsung.


popup camera


While the notch was trending, the
company still wanted to make it
complete bezel-less smartphone. In
2018, Vivo at the CES came up with
a concept smartphone which featured
a pop-up camera. Instead of a notch,
the front camera was completely
hidden inside the phone. When you
opened the camera application and
switched to the front camera, the front
camera popped-up from nowhere.
It was a unique concept that was
brought in by Vivo. Even OPPO made
their own version where a complete
upper section popped-up when the
user wanted to use the front camera.

innovation
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